A global movement to ban urban billboards
theguardian.com
theguardian.com
Kind of the same effect if you are used to watching Netflix and then at a relative's house and you see cable TV with commercials every 15 minutes. They probably don't even notice it, but to me it feels strange and annoying to have to put up with it.
After over six months of completely ad-free internet use it came as quite a shock as to how intrusive and distracting mobile advertising actually is.
Once I had it set up again, the relief was palpable, like finally being alone after being shouted at by a roomful of idiots.
So I installed ad blocking to get rid of this issue...
The difference is DRASTIC, not only in performance (it feels like it felt when I switched from dial-up to DSL) but there are no more blinking and flashing stuff anymore, the browser crashes much less (because of badly coded flash ads) and some sites are much better to see the content (example: one of the most popular brazillian newspaper, Folha.com has some flash banner ads that when you mouseover they expand and cover the entire page, the problem it is really easy to unintentionally mouse over them, and then to get rid of them again is really obnoxious)
I've recently taking to switching off Javascript for just this reason. The Chrome extension "Quick Javascript Switcher" does it on a site-by-site basis. No more interstitials, cookie-warning crap, etc.
I don't mind ads when viewing sites on desktop - except for tracking, which I block unconditionally, and autoplay videos - but I can't stand mobile ads.
There's the battery life/bandwith problem, they take up precious screen space, especially popovers and sticky banners, but my real problem is that mobile is a much more personal, close up experience. I don't want things shouting in my face when I'm trying to read.
Publishers need to make money, but the cost of mobile advertising is too high.
When I lived in Sacramento, on the Cap City Freeway there was a highly visible, gaudy billboard advertising liposuction, fat belly and all. I always wondered about that one ... there's no way the funds from renting that space justified the terrible light it cast on Sacramento for visitors passing through, and there must be other bidders. Also it's not as though this is the norm, I can't think of any similarly awful billboards in the Sacramento area, and the Cap City Freeway itself has few billboards.
At 7th and H NW there are three giant electronic billboards that play sound, not to mention the array of billboards plastered all over the Verizon center.
still if they don't require hacking down a trees I have no problem with people using their property this way
But I despise the things, especially if they change what they're displaying (ie movement or flicker). The number of of times that they switched from dark to blindingly-bright almost causing an accident is shocking. I'm surprised that nobody has been seriously injured because of this (that I know of).
I know it's a little goofy and "edgy", but this article reminded me of a quote by Banksy (a well known graffiti artists):
"People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you're not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you. You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity. FUCK THAT. Any advert in a public space that gives you no choice whether you see it or not is yours. It's yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head. You owe the companies nothing. Less than nothing, you especially don't owe then any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don't even start asking for theirs." Banksy
It's overly angsty, but I like the idea that some cities are taking it upon themselves to rid themselves of ads, rather than street artists destroying personal property to accomplish it.
From guerilla stickers on the bus and posters on construction site fences to entire buildings wrapped, complete with props (like a car hanging from the side) it makes cities look alive. LED signs, especially the larger ones capable of showing graphics, and (my personal favourite) proper, old-school neons make cities look like cities. Billboards cover unfinished structures or designs from architects who should have never been licensed.
Maybe it's all the crappy communist architecture here but even places that evolved more naturally generally gain. Sure, there are some old towns, picturesque villages and so on but that is nowhere near the majority of the space inhabited by people.
Yes, I realize how unpopular this is. "Advertising has been around since the dawn of time!" and "Who will know what to buy? Economy would crash." To them I say the following: If you could choose to live your life and never see another advertisement, would you?
If the answer is yes, do you believe it is technologically feasible to live as a human being without ever seeing an advertisement?
If the answer is yes, then we agree.
By the way, if you want or need something, google it or watch a dedicated "ads about X" channel. When was the last time you saw an ad for anything and it changed your life more than marginally?
1. No visible ads should ever be seen by someone not consuming media paid for by those ads. Billboards are the prime example. I wasn't watching TV, I was just driving, but suddenly billboards. 2. Next step is to eliminate ads bundled with media (at least in the traditional sense -- I am actually pro-product placement). In other words, you are not legally allowed to interrupt a media broadcast, or print article, with an ad that interrupts the consumer's experience.
This includes online banner ads, gmail text ads, commercials inside of TV shows and radio broadcasts, etc.
"But how will those artists/outlets make their living?" Hell if I know. That shouldn't be my problem.
I know, I know, ads are solving that problem, and you're right. A lot of creative media production/consumption might stop. And God knows I barely get my weekly fix of ingesting TV and radio -- I don't know what I'd do if that stream were suddenly lighter..
Advertising is a fundamental social skill. You advertise yourself to others when you dress up in the morning, so you're seen as superior compared to the slob that doesn't dress up. (or do you go out naked? who knows..) You post here to advertise your ideas.
None of these are free. All this marketing you do costs you one way or another. And you doing too much of some kind of promotion could be seen as excessive pollution.
Really, the only people that complain about advertising are people that are terrible at it. Everybody advertises in one form or another.
I think the opposite should be taught: how to be a better marketer. Everybody should know how to market properly, since everybody does it, but the vast majority just aren't good at it.
Always be closing.
I don't particularly value advertising, I can take it or leave it, and mostly ignore it altogether.
>If the answer is yes, then we agree.
Not necessarily. The premise that no one should be allowed to advertise anything smacks a bit of thoughtcrime. How "general" does "advertisement in general" have to be? Only for-profit products and services, or would advertising by non-profit organizations be banned as well? Would no one running for office be allowed to communicate their platform with the public? Would stores have to remove the signs from their storefronts?
>When was the last time you saw an ad for anything and it changed your life more than marginally?
Who said the purpose of advertising was to change your life? If that's your margin for what should be allowed and what not, then most forms of human expression and art have only marginally changed most people's lives. We could dispense almost everything besides popular culture.
I hadn't considered this. I suppose if there are clear laws about what advertising is and what is banned, and you freely choose to join that group, then we can avoid the thoughtcrime fears.
To specifically address your points, it's hard to say whether storefronts can advertise or not, because they own the building (but someone owns the billboards too). If you twist my arm I'll probably say that "Advertising is okay in a storefront if you're directly able to walk into the store and capitalize on the advert content". Billboards fail this test.
>Would no one running for office be allowed...
Well, in my view, paid placement for those running for office is a horrible symptom of a money-controlled government and media combo. (Un)fortunately that means that "in a world without ads", things like political knowledge and elections would need to have a structure to allow and encourage people to engage with it, which is an entire problem unto itself.
>Who said the purpose of advertising was to change your life?
Let me rephrase: From my perspective, I never benefit from seeing an ad. I know what I want and how to get it already, so I'm hard pressed to give an example of an ad that I derive value from.
Ads would at the very least have made you aware of what choices the market provided. If you have a preference for any one brand of anything over another, chances are advertising played some part in that decision making process. And anyway, even if you were completely brand agnostic, that doesn't mean advertising doesn't have any value for other people as well.
Ban advertisement and there goes Google.
Well, not really. Google will present ads that are relevant to me, but that doesn't mean that I asked for them.
They're still forced on me unless I start using Google Contributor.
Not so long ago there used to be people here on HN arguing that people actually love ads (patio11 being one of them if I'm not mistaken); those people seem to have disappeared; I wonder what they think about the whole adblocking surge, esp. on iOS.
Advertising is an emotive subject for the HN crowd. Many of the start up can't really survive without resorting to advertising. Most of the ShowHN posts, blogs, tweets etc are some form of advertising. Should these be banned as well?
An impersonal recommendation is.
As to the ShowHN posts, blogs, tweets etc, you actually choose to read the first two, and If I was on Twitter and someone I followed kept advertising at me, I'd stop following them.
The point being argued here is that advertising agencies have, for quite a while, felt that they can push ads at you without you choosing to be advertised at.
Someone flogging their site here is a grey area, of course, but HN is a community and there are guidelines and policies and ultimately it still feels like it belongs to the people who use it.
There are many places in my daily life where I have to go that feel more and more like they belong to advertisers (commerce) instead of the people who live there. At least on the web you can block the ads.
Would could choose to live your life and never see another advertisement.
You do believe it is technologically feasible to live as a human being without ever seeing an advertisement.
But you think the absurdity is due to the enforcement
You could argue that movies are products but at least movies have a short lifespan so their promotion is time-limited. I guess you could argue that bands and sporting events and such-like are products too. But I'm okay with "music_performance_x/sporting_event_y/movie_z/theatrical_performance_w is coming to venue_v from time_t1 to time_t2" type promotions :)
There's an advertising hoarding/billboard on top of the opera house in the city where I'm from. For a car company. Been like this for as long as I remember. Permanent blot on the city-scape. Permanent eye-sore. Makes me dislike the opera house as a venue because of it. Yuck.
I disapprove of billboards in general and most forms of outdoor advertising. I'm not against personal recommendations and location-based promotion.
I'm sick of having my attention grabbed while consuming media, while browsing the web, while walking or driving. I install ad-blockers on whichever device I can. I keep TV viewing to a minimum and am continually put off by the sheer volume of ads and their vacuity.
I do listen to the radio a lot, I hate the ads on radio less, you can sort of tune them out. Visual ads I guess I hate the most.
looking for source
Its probably not the best option either, given some utility of advertising, such as general awareness of products and services, as other posters have stated.
I'd be eager to see much more limitation/regulation on advertising. In many countries (other than the US) there is tremendous regulation around medical devices, services and products - I would welcome the same sorts of regulation being applied to all products and services.
I've started blocking ads on my devices again just so I can have a break from advertising in my life.
However there also are bans on billboard along highways for safety reasons and on some old buildings for decency. That didn't stop renovators working on the Duomo side to make an huge billboard out of their scaffolding, however.
I bought a roll of translucent contact paper which has a diffusing texture and cut it into squares. When I leave work, I take a square with me and cover the screen in the elevator on the way down. The advertisement video becomes unrecognizable under the soft kaleidoscope effect. The building staff is pretty quick about taking them down again, but it still makes me feel good to fight back.
The pilot was actually arrested.
http://www.hawaiinewsnow.com/story/26075222/pilot-for-aerial...
As others have said, I neither miss them nor dislike them. The one thing I will say is that some do cover over otherwise useful windows --which since covered by advertising become useless and wonder how the inhabitants deal with diminished sunlight --but on the other hand you have places like France where you are (were?) taxed on window count on your flat and so people would board them up, so as not to count as "windows".
Don't know about correctness, but https://en.wikipedia.org/wiki/Window_tax says France got this until 1926, so it must be somewhat before the age of modern omnipresent advertising.
[] e.g. https://chicagomontreal.wordpress.com/2007/05/19/les-escalie...
I'd replace billboards with graffiti in Portland any day. I can't stand that billboards are plastered all over the place, but one streak of paint on a building left unscrubbed will result in the person owning that building getting fines from the city. I miss the feel of an real urban environment and having real graffiti on walls and over passes.
They're just silver boxes with a tiny US flag as it stands now. They're pretty clean which is nice, they feature advertising although unless a company like Pepsi or Google buys the entire train's advertising and remakes their outsides as well it's generally not particularly intrusive (and to be fair, I found the Fanta train kind of neat).
I'd like to see more art in general although in neighborhoods like Bushwick there is generally a fair amount, and if you keep your eyes peeled there's still quite a fair amount of illicit street art as well. I'm all for it and think there should be a concerted effort to provide and encourage those who'd like to try with places to practice and eventually when they're very good rotating spots around the city.
In a city of 8.5 million in the five boroughs alone how could we not make use of our artists more effectively?
I suspect the ridership would prefer them blank.
https://en.m.wikipedia.org/wiki/Graffiti_in_New_York_City#Cl...
http://iyftc1oqf704bytwz45ub151.wpengine.netdna-cdn.com/wp-c...
http://www.theworldisnotflat.com/files/includes/images/112-2... (at least this one is mildly colorful)
Similar things are scratched on subway windows. It's hard not to wish them gone.
edit: here's an example of an nyc subway car from the 70s https://en.m.wikipedia.org/wiki/History_of_the_New_York_City...
[0] - http://inhabitat.com/nyc/wp-content/blogs.dir/2/files/2012/0...
"Tags can contain subtle and sometimes cryptic messages, and may incorporate the artist's crew initials or other letters."[1]
Just because you and I don't get it, doesn't mean it's content free.
I'm not defending tagging, I'm just decrying most advertising as being equally bad, or worse.
Advertisements have long been used as a form of micropayment, to fund first TV shows and now websites, where a monetary payment would be infeasible.
There is no such reason to allow advertising in public property (private property is more complicated, but generally the outward appearance of buildings is considered a public good, and highly regulated). The person viewing the building or billboard is not a party to a transaction, so there is no reason to charge that person a hidden fee for viewing that space. In a way it is the ultimate hidden tax.
Some places suffer from excessive advertising, other places are energized by it, and the actual contents, presentation, placement, and other details, all of which are intimately tied in with the local culture, matter a great deal as well.
A city like Tokyo would be very, very, different without outdoor advertising, and it's not at all clear that it would be better...
São Paulo was very much like that. Billboards were all over, some were captivating and cool and there were even innovative moving billboards people talked about. Small businesses got creative with theirs and changed their façades in ways that were immediately recognizable. Brazilians are very connected to advertising, so much so that it seeps its way into popular lexicon and shape colloquial language.
Yet, no one misses them now. No one has asked for them to come back. No one will.
Ads are much less an intrinsic cultural phenomenon than you think. We think they matter to culture simply because they exist, but their absence has no important effect on it.
The thing is, though, every culture, every city, is different, and you just don't know what the effect will be until you've done it. Maybe Tokyo and other Asian cities would turn out to be the same as São Paulo, but ... maybe they wouldn't.
Because of this, and because it would be a major change, it's not something you want to do unless there's a lot of local support for it; it's something that needs to be locally driven.
Maybe in São Paulo, there was such support, and in the end things worked out, which is great.
But if nobody actually cares, it would be pretty silly to do it simply because of a "global movement."
I Williamsburg where I live as far as I understand it's not legal to put up posters or billboard posters. Instead people paint the billboards.
Which is pretty cool.
To be fair, I suppose none of this has much to do with "urban" billboards in particular though... other than to say that outdoor advertising, in general, really doesn't bother me. If anything, cities seem like they ought to have plenty of outside advertising.
We don't like being played for fools, and some of us feel that pervasive advertising does exactly that.
But what of the "benefits" of advertising? Free access to content, for instance.
Well that's only "free as in beer". Ad-funded content on the internet, or in print, confuses "free as in beer" with "free as in speech". It assumes that if I can get something for free, then I'm happy to exchange it for something else; that I'm happy to accept content in exchange for my attention being drawn to goods and services that want my money.
Personally, I'm not happy with that. I never opted-in, and I can't (easily) opt out.
Billboard advertising is irritating because of exactly this reason: no opt out.
People who disagree (or simply don't sympathise) with my sentiments probably feel happy to exchange their liberty for advertising. Fair enough -- I don't wish to persuade or disuade. I would, however, like the capacity to make my own choice.
People who think we do have a choice -- it's very, very limited. It seems that every square inch of publicly-visible surface in major cities could be scooped up by advertisers. Risers on staircases; LED billboards on top of taxis; it's getting ridiculous.
[1] https://news.ycombinator.com/item?id=10372181
The reason people are asking for a ban of billboards is that they impose heavy externalities: they're distracting, ugly, et cetera. Capture those externalities rather than ban them.
Non-commercial speech is much better served by a human standing by the side of the road holding a placard.
But I do care about (actual) environmental pollution, poor economic opportunities in the inner city, overly militaristic and authoritarian policing, mass government surveillance, and the deteriorating public transit infrastructure.
Then there are those active ones. Blinking lights, bright to the point of light pollution. I hate those things and they are everywhere now too with more sprouting up all the time.
Count me in for the latter. I'll gladly continue to tolerate the former to get some relief from the active ugly everywhere...
Advertisers never asked before barging obnoxiously into our collective consciousness. We don't need to pre-emptively make concessions.
At a minimum it takes $20 worth of paint and an hour to make a passive billboard less obnoxious. This objection is silly.
My guess is that he more means that they have become entrenched in everyday life and that somehow that will make them harder to get rid of. It's always been this way ...
Can't say the same for the active ones
Within cities, I've seen signs posted on the sides of buildings, presumably with the full permission of the building owner, because the building happened to provide a convenient space visible to a fair bit of roadway. In residential areas, I've seen people post large signs on the sides or roofs of their houses, easily visible to the road. And that leaves aside the numerous small picket or A-frame signs placed in non-highway areas, again on private property: houses for sale, garage sales, lost pets, etc.
As much as I hate advertising, how exactly would you reconcile such a ban with the first amendment in the US?
This is a solved problem; SCOTUS has already ruled on various aspects of this[1].
There are many times, places and manners available to speak, other than billboards.
This article has a nice explanation about that: http://nsglc.olemiss.edu/SandBar/SandBar5/5.2advertising.htm
In fact, we even get a quantification of the potential 'value' of the billboards (to the advertisers, at least) :
JCDecaux paid the scheme's start-up costs, totalling about $140 million, and employs around 285 people full-time to operate the system and repair the bikes on a ten-year contract. The city receives all revenue from the programme, as well as a fee of about $4.3 million a year. In return, JCDecaux receives exclusive control over 1,628 city-owned billboards; the city receives about half of that advertising space at no charge for public-interest advertising
But of course, who gets to pick what the billboards say? And I'm sure nobody would go for it if it were slogans from the State Dept. of Nudges...
[0] https://en.wikipedia.org/wiki/Nudge_(book)
[1] Real data of course. Citations needed.
The humorous "be careful or you could die" poems are also a feature of some bike events I've done, like the Marin Century. They particularly urge people not to descend mountainous curves faster than they can keep control. Which I guess is exactly what BRO is doing with its signs.
Tangent: Mozilla just changed the name of its new brotli feature tag, because the "BRO" abbreviation was deemed sexist.
I can only imagine it would be rather hazardous to have power transmission lines buried underground, especially in a region prone to any kind of flooding or even heavy, ground-saturating rains.
"All low and medium voltage electrical power (<50 kV) in the Netherlands is now supplied underground."
That is a country where, in half the country, with way over half the population, you hit water year round after digging less than a meter.
https://en.wikipedia.org/wiki/Supermodel_%28album%29#/media/...
A more serious and relevant example would be São Paulo. They completely banned outdoor advertising and the world didn't fall apart. Seems like they new relaxed the ban enough to allow art.
http://www.fastcocreate.com/1681353/advertising-comes-back-t...
And then if an accident occurs because a driver was distracted by a billboard, we blame the driver for not paying attention? The odds are increasingly stacked against them.
http://www.bloomberg.com/news/articles/2011-08-11/west-holly...
In fact, I'm bet a few people are wondering when they can all be replaced with giant QR codes, so they can automatically be replaced by something a little more "targeted".
Does u-block allow for extensions?
First U.S. decides to let nearly 6,000 drug offenders out of federal prison early. [1]
Then I hear CNN (!) was apparently talking about the rise of city-states. [2]
And now this about cities considering or already actively banning billboard ads??
So much sanity and good news in a short time period makes me almost suspicious.
[1] https://news.vice.com/article/the-us-is-going-to-let-nearly-...
That said, the article is an ad in itself - "began to suffocate under a smog of signage", gimme a break. I find it funny how anti-ad folk often advertise massively against ads.
so they replaced commercial crap by street art shite that never changes, and that is supposed to be an improvement for the eyes ? Seriously ?
Of course, it depends how bad ads are in your country.