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I wonder if there's any research around brand impact of this type of pop-up advertising?

I get really frustrated by sites that hijack pages I'm viewing to ask me to take a survey / sign up for a newsletter / perform some marketing conversion.

Maybe it's just me, but it feels like this is a marketing technique that must surely be on the edge of mass revolt.

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I'm happy to fill out surveys. But I hate them if they're just ads. Twitter did that to me today. Worse, it was for alcohol. (There probably should be a way to opt out of alcohol and gambling ads. The lack of an opt out makes me consider using ad block).

No, it's not just you. If I get a survey like this I purposefully screw with it because I can't stand this crap. This kind of garbage needs to burn.

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