Show HN: ReelSurvey – Acquire customer insights from exiting visitors

I wonder if there's any research around brand impact of this type of pop-up advertising?

I get really frustrated by sites that hijack pages I'm viewing to ask me to take a survey / sign up for a newsletter / perform some marketing conversion.

Maybe it's just me, but it feels like this is a marketing technique that must surely be on the edge of mass revolt.

I've exited the website and was expecting some onunload thing that would try to prevent me from doing it while showing me a bunch of questions. Nothing happened. Not sure whether I'm glad or disappointed.

here was my live chat transcript:

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Daniel at Picreel

  Hello. How may I help you?  

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elliot

Hi Daniel, I wanted to let you know that the font used on the page "proxima nova" isn't loaded properly - so its using a default (times new roman) If someone has Proxima Nova installed on their computer - it will appear to work for them but otherwise it falls back to a default

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Daniel at Picreel

Thanks for the information, but do you have any specific question or are you referring to a campaign/ popup you have created?

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elliot

no, I'm reporting a bug regarding your marketing site.

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Daniel at Picreel

are you a customer of picreel or are you the one who created the website?

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elliot

good bye

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what a strange interaction that was.

Your demo shows: "It's realy awesome" which is a typo. Should be "really" or the pun "reely". p.s. don't use the pun

This kind of crap needs to stop happening. I'm there to read your site not fill in your marketing garbage. When I exit and something like this pops up I either ignore it or, if I'm feeling goofy, I'll start filling it out and tell you complete garbage information. Also, if there's a textbox, I'll usually tell you how stupid your methods are and how obnoxious you're being.

The page you linked to has a bold headline, "One Click Intergation With Your Email" -- Integration is misspelled.

Is there a demo of the "Exit Intent Technology".

Is it only tracking whether the user is going to the top left to go back or doing something cleverer?

Surely it can't help if the user uses a keyboard shortcut, backwards swipe gesture or just goes to the URL bar to go somehere else?

The most basic level of exit survey (page is closing, pop up an alert) can be obnoxious, so tech to couple exit intent with lead scoring could be really cool (and less obnoxious).

Check out those satisfied customers!