I'm always a proponent of rooting for the underdog. But, in this scenario I am finding it hard to justify doing so. Beeper isn't doing this for some mystical enthusiasm for hacking and exploiting or sticking it to the man. It's motives are purely incentivized by profit which makes it hard to for me to root for. If this were a small time hobbyist providing a solution for an existing problem, sure I'm all game for that.