Great idea!
Anyone in San Francisco or Berkeley want to meetup?
I propose meeting up at Coffeebar in San Francisco at 3pm on Saturday, 11/15. If you can make it, please shoot me an email (see profile).
5 karma · joined October 12, 2012
I enjoy spending time with others on a search for their mental and physical limits. I'm comfortable in the company of other entrepreneurs who continually challenge existing ways of thinking and take significant risk in order to build something valuable to mankind. As an avid marathon runner, I also enjoy spending time with other athletes who continually push themselves physically to accomplish spectacular feats.
My interests include technology, meaningful experiences, beautiful design, photography, travel, culture, hiking, and running.
I want you to live well.
I'm co-founder of xper.com. To learn more about me and my work visit www.about.me/jon_strishak or follow me @jstrishak or @xper_news
Ohashi,
I'm responding to your questions inline below:
a) how should they run campaigns? The goal of marketing is to give someone a favorable impression, get someone to remember, and eventually take action (usually by purchasing something). What leading edge companies are now doing, Apple is a good example, is getting "closer" to consumers...seeking to intellectually, physically, and emotionally engage them. The best way to do this is through experiential marketing because you are more involved physically and mentally than with other marketing techniques. I'm co-founder of a startup in the space, but if you're interested shoot me an email and I'll connect you with folks who have been providing experiential marketing solutions to Fortune 500 companies for the last 20 years and can provide you with information on the process of developing experiential marketing campaigns (ex. http://www.blazinstar.co.uk/).
b) examples of well run campaigns on facebook? Although I wouldn't call it traditional, facebook uses ads which i believe is an outdated marketing technique. This is why we are creating our own platform.
Thanks again for the comment.