additionally, web.com owns register.com, which is one of the most difficult and expensive registrars to work with. Quite a group, Interland, register.com, and now NetSol. Scary that unsuspecting soles will blindly fall for their advertising.
9 karma · joined August 25, 2008
Concentrate on writing better ads. Keywords your bidding on should be in the ad. Create adgroups for like search terms. Have at least two or three different ads for each adgroup.
The landing page is just, if not more, important than the ad copy. Keywords should be in the Title, and meta description tags (Google ignore meta keywords), in a H1 headin, in the first sentence of the first paragraph, and another time or two on the page. If you want a good CTR, the landing page is your friend.