25 karma · joined September 15, 2023
The second hand clothing market is booming, particularly with Gen Z having a fundamentally different attitude toward pre-owned clothing compared to older generations. We've bootstrapped from just 3 items to over 1,500 in 4 years. Some interesting challenges we've faced:
- Scale is particularly difficult in this space - Finding software solutions for automation is challenging - Depop's API is - severely limited - Managing thousands of unique SKUs with single-unit inventory creates complex operational issues
Overall it's a solid business in a rapidly growing sector. Coming from a tech background, I'm fascinated to see how the scaling dynamics here differ from typical tech startups. The unit economics and operational complexity create an interesting contrast to pure software businesses.
I read it for the first time on PDF and it is so much more enjoyable in print format. The recent Stripe Press edition is particularly well-crafted. The physical format lets you more easily flip back and forth, underline key insights, and digest Munger's wisdom at your own pace.
Earlier in 2024 → https://news.ycombinator.com/item?id=39110194
2023 → https://news.ycombinator.com/item?id=38467691
2022 → https://news.ycombinator.com/item?id=34190421
2021 → https://news.ycombinator.com/item?id=29667095
2020 → https://news.ycombinator.com/item?id=24947167
2019 → https://news.ycombinator.com/item?id=20899863
Ask HN: Best Non-fiction Books You Read in 2024: https://news.ycombinator.com/item?id=42218828
Ask HN: Best books you read in the past decade? - https://news.ycombinator.com/item?id=21900498
Ask HN: What are the best unknown books you have read? - https://news.ycombinator.com/item?id=22092108
Alternative Search Engines:
- Bing Ads (Microsoft Advertising) is your best immediate alternative for Western markets - often lower CPC and less competition - Yandex Advertising for Russian markets (if relevant to your market) - Baidu Marketing for Chinese audiences (if relevant to your market)
Resolve Google Issues:
- Try reaching out to a Google Ads account manager - they can sometimes help resolve account blocks that automated support can't handle - Consider working with a certified Google Ads agency who might have better support channels - Document everything meticulously to demonstrate your legitimacy
Rethink Social Advertising:
While you've found social media ads ineffective, generally paid social is effective for most client, so you might want to reconsider with a different approach to define your audience:
- Target people discussing your problem space on LinkedIn/Reddit - Use detailed interest targeting on Meta to reach people in relevant industries/roles
"Proust was a Neuroscientist" is a delightful look at how non-scientists throughout history (artists, dancers, writers) have intuited truths about how parts of the brain work that have since been proven by science.
<https://searchengineland.com/library/platforms/google/google...>