They’re stuck on the concept of rasterized graphics being the ground truth in gpu value.
Then they’re shocked when the wider consumer market doesn’t hold their perspective.
AMD hasn’t had the big picture vision that nvidia has had. For example, with Vega AMD had a gpu architecture with exceptional async compute performance a generation before nvidia was competitive.
AMD then abandoned Vega, switched to a leaner and less compute friendly rDNA architecture while nvidia went in the opposite direction, pushed compute heavy features like raytracing and dlss and AMD hasn’t had an exceptional response since then.