Congrats on the launch!
I have considered this in the past, but had a some questions on the investment (and typically high recurring cost):
1. How many years will cord blood usable when frozen?
2. Do you think ongoing research like the way Harvard researchers found ways to reprogram skin cells to stem cells [1], if eventually commercialized, would be a headwind for your business?
[1] https://news.harvard.edu/gazette/story/2015/10/converting-sk...