2,732 karma · joined November 27, 2009
[ my public key: https://keybase.io/ericzoo; my proof: https://keybase.io/ericzoo/sigs/t9iVrTM-nBzfWmSOXXpuQ7ob_nezTOl2VlkAtU6rERQ ]
"When you're young, you look at computing experience and think, There's a conspiracy. The companies have conspired to dumb us down. But when you get a little older, you realize that's not true. The companies are in business to give people exactly what they want. That's a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the companies are really in business to give people what they want. It's the truth."
--- original quote ironically enough came from Steve Jobs
1. Lowering the friction of building a fanbase for the musician
2. Improving discoverability for the musician
3. Helps musicians monetize their loyal fanbase
In short, the musicians are there customers. CD Baby, Myspace, Soundcloud, Youtube all got it right.
Turntable, Pandora, etc. are going after the segment of the music industry that needs the least help, mainly brands (thru advertisers), listeners and music labels.
Serve the musicians, dominate the market. (all IMHO)
So is that SpaceboX - synchronize files between spaceships and Earth?
2. Kiva.org - very effective and very practical
1. paid mobile apps 2. paid API access 3. build an internal Flattr like service 4. offline events 5. go compete with Disqus
The issue here (at least on the front page and mobile screen) is the Information architecture. Putting the graphic first before the tagline pitch is not very effective (the graphic is a visual aide not the other way around) and a form instead of a call to action button doesn't also work. The next set of info is too far below the fold, etc.
I can see that its layout is inspired by the Facebook logged out home page. But this is not a household-known social network but an app that does one thing and a bunch of extras so the goal is not to dazzle then cause action but to inform to cause action.
In my humble opinion this exercise took some important aspect of the product backward in terms of informing users more efficiently and I would imagine the load times (for the website) also adversely affected. Im not saying you should scratch this redesign but refine this version more and hopefully iterate to one that is pretty and informative (and faster!)
1. Its early days for the smartphone market.
2. Nokia+Wp7 has a good chance of not flopping due to Nokia's reach, relationships and repeat customer base in countries outside of USA.
3. They have lots of cash
4. They've done this before (Xbox entered a fairly mature, very competitive market)
5. They have platforms they can leverage/integrate more (Xbox, IE, Windows 8, Facebook)
6. They haven't targeted the low end market yet.
The mass market (people not like us) still views Microsoft and Nokia as good brands so in that aspect Apple and Google phones don't have the same brand equity that keeps them super loyal/rabid to like us geeks.