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trubetskov

13 karma · joined May 27, 2026

In software since 2003. Started as a developer, co-founded a web agency that grew to about 30 people, then ran marketing and business development at an e-commerce platform company for eight years. Co-authored a book on running an online store, published by Eksmo in 2019.

These days I work on Mentalium, a CBT thought diary.

submissionscomments
trubetskov··on Mental health startup graveyard v1.2: 542 dead companies, seven patterns
This is an updated version of our research on 542 dead mental health startups. We took the feedback from the dataset thread and reworked the report: https://news.ycombinator.com/item?id=49172079
trubetskov··on Dataset: Dead mental health startups, 2000-2026, coded on 18 fields
Update: took the feedback here and reworked the report. Emojis fixed, filler text cut, dataset linked from inside the report. Same 542 companies, same numbers.

https://mentalium.me/en/research/mental-health-startup-grave...

trubetskov··on I started the same side project three times in two years
Hi! what are results? Do they differ?
trubetskov··on Dataset: Dead mental health startups, 2000-2026, coded on 18 fields
not in every case. i think that we are making a very helpful tool - Mentalium - Voice CBT Diary. I made it for myself and i undrestand the problemts it solves really really good.
trubetskov··on Dataset: Dead mental health startups, 2000-2026, coded on 18 fields
why?
trubetskov··on Dataset: Dead mental health startups, 2000-2026, coded on 18 fields
why so?
trubetskov··on Dataset: Dead mental health startups, 2000-2026, coded on 18 fields
why should it be so? we collected it from open sources and analised very carefully to put all the markers. so i think there is no law that can say "make it private".
trubetskov··on Dataset: Dead mental health startups, 2000-2026, coded on 18 fields
We did this research for ourselves and started with "by-hand" inspection of every dead startup we could find. and i can say we found almost every. so you can spend no time reading every story and read only summary - it contains all our thoughts and this is the thing we used to make decisions on Mentalium's strategy.
trubetskov··on Dataset: Dead mental health startups, 2000-2026, coded on 18 fields
i would say yes it does. such startups have no future. the case of one of the most famous ai-therapy-replacers Woebot proved this by its bancrupcy and $100M+ investment burnt.
trubetskov··on Dataset: Dead mental health startups, 2000-2026, coded on 18 fields
You suspect wrong. We did this report for ourselves to correct the strategy and decided to make it public. All data is accurately checked, all numbers and maths can be easily checked by yourself.