throwaway3141pi

Agreed, but how effective it is? They are willing to talk about a product to their boss? Bosses listen and accept?

Yes! I already offered 100% commission, no one is taking it!

Do you have a link to the story? Also I'm really trying to get some enterprise sales guy, I offered share in the company, but can't find the right person. Also finding a real expert in sales is hard for me as I don't know how to tell who's better in sales. Everyone have similar resumes and they all have sales background, but which one is game changer, that I don't know and can't tell. I'm technical person, no skills or knowledge in sales

But that's like spamming communities, this is B2B product not for consumer and reddit/HN etc are mostly for consumers I think? Also with what context? In addition to that I think I won't get enough upvote or they will simply delete my post as ad. No?

My email is exactly like that. I tell the problem (possible problem), I tell them existing technologies ALL of them fall short because of 2 reasons (I explain), then I say how we solve the problem all together and ask for a quick webex demo of the platform. I reached out to CISOs and MDs and Directors....

Calls are tough, specially since I don't have their phone numbers and when you call some, mostly it goes to voicemail or they dont have time to talk.

I will try with followup, but I'm afraid of spamming their Inbox. How frequently I should send emails?

I mean considering giant companies who you would think would stick around for another hundred year going bankrupt right after a single breach should tell a lot... No?

I will try the #1. As matter of fact we are writing a whitepaper at the moment. #2 will take a bit time to prepare, but sure, I will consider that as well. But you think CISOs or MD or decision makers would pay attention to those? Would they notice?

I'm trying to get some base... But that's the problem, can't get anyone aboard. They all look for old technologies and existing products. No one takes their time to check the product, check our explainer video, check the datasheet, nothing. They think they are OK with what they have, but all the companies who are being breached had those old / existing technologies and none of them helped. Still can't get people to listen/try demo/check out our site

This is real and it happened. That was from another startup. I agree with spending all on dev, but creating the top quality product with best developers (who are expensive, not 15$/hr devs) costs a lot...

I offered equity and share in the company. No one took it... They all have stable jobs, no one is willing to leave their stable job and take risk

I have a very good explainer video done by professionals (and paid good amount of $$ for it) I have a great landing page. Professionally designed and it looks great

As for 3-How? That's the main thing.... Can't get people or more importantly, decision makers, managers, MDs, CISOs, CTOs to visit my page

Developers, designers, explainer videos, website design, product design, .........

The thing is, its really hard to get rid of my developers at this point. They are constantly making things better, cleaner, faster. Also we have couple more features that we need to add to some products. But I hear you. I will try to cut down at least some of them. As for books, can you recommend some good ones?

Thanks for the advice. For conference/seminars, I attend almost all of them. But you can't meet key decision makers there or get to talk to them. They are too closed and not open to talk to "vendors".

If you mean that I organize an event, thats costly, not sure if it will have good ROI.

I always listen to people and learn from them. Honestly probably around 12 features of my products came from potential clients and by listening to them.

I will try to hire a person for sales. Unfortunately since cyber security is critical and you can see how companies almost go bankrupt after a single stupid breach, I thought people will have some senses and pay attention to cyber security products and instead of just keep buying and buying and buying same old technology thats proven to do nothing over and over, they would consider AT LEAST trying some newer technologies and products... Seems like I was dead wrong

Thanks for the advice.

I contact CISOs and directors. Only through LinkedIn and email though. Nothing so far.

I will try some small business loans, hopefully they won't be asking about sales.

As for partnering with MSSP companies, I would love that, but how to find those companies and how to approach them? Just email them and ask for partnership?