thefreybrothers

Interesting read. The report is on tea tree oil and lavender oil, we definitely do not use these. I can assure you also that any essential oils we use are diluted into the product and not pure concentrate.

Love this (well i don't love the contact dermatitis bit) but I love the idea. Our ingredients are printed on our bottle and on our site, and we'd be happy to try to help identify what causes the issues!

We have tested our products with dozens of people who have skin sensitivities, and we always outperform the leading brands. Fragrance sensitivity is a different issue, but because our products are basically a natural soap + a few enzymes + a few other natural ingredients, the allergen factor is minimal

Exactly, they're encouraging over-use =)

Really good points, i like the comparison idea! We need to make an Us vs. Them landing page.

And our pump top is created to be super easy to use, just 6 pumps, no messy cap, one-handed, etc =)

Thank you so much!!!

Haha this is amazing! All extremely great points.

At the end of the day, we're just out here trying to do a little bit of good.

You're a rockstar, thank you for the support =)

Thank you so much! And I actually laughed at the Twitch comment, fantastic =)

But genuinely, really appreciate the support =)

Absolutely! We put a lot of effort into our formulation and the science behind it. Most "main-stream" detergents use chemicals like OBAs & FBAs (brighteners and whiteners), along with overly-harsh surfactants (soaps) and enzymes. These are all created to give the initial appearance of a better clean, but quickly deteriorate the fibers of your clothing, lead to color fading, and are literally designed to leave layers of chemicals on your clothing. We scrapped all of that, use natural, gentler surfactants and enzymes, all designed to give a great clean and help lengthen your garment's lifespan =)

Amazing, thank you for the offer! We are always looking for ways to optimize all aspects of our business :)

All great points!

- We've long since moved past the dorm-room stage =) and P&G have interests outside of making the best product possible. Concentrated detergent is relatively simple to do, and much easier to use. So why haven't they pushed this out? Very much might be because consumer waste allows them to sell more detergent! (Why are there 6 fill lines on the cap, when line 4 is XL? What are lines 5 and 6 for?)

- Absolutely not AXE for laundry, that's brutal =( we're super pro-gender equality, very focused on philanthropy and the environment, and generally just trying to be a great company

- Appreciate all the feedback, genuinely. Not being disingenuous, the vast majority of our customers enjoy doing laundry more when using FREY. Seems like a "better way to do laundry" then, at least by some measure =)

Mmmmmhh craft beers... But hey, if you are a guy that appreciates your scent then give us a go! You will not be disappointed! Thank you for your opinion :)

See some of our above comments! Not trying to define masculinity, but if you've ever used cologne, you might find you love us- a cheaper, better, more all-encompassing solution =)

A very good point, we're never going to try to price compete with Tide (although our 16oz is concentrated and holds 32 loads). It's a large, and quickly growing market. Consider the size of the premium cologne market- we're just a better, cheaper, all-encompassing solution!

haha not trying to define what being a man is! But, if you've ever used a cologne, you might find we're a cheaper, better, easier, all-encompassing solution =)

This is so nice to read! Thanks for the awesome feedback. We absolutely want to expand to using models super soon, I think it's a great idea. And you're dead-on with women purchasing! Super great idea, and in fact 30 - 40% of our customers ARE women (a lot just buying for themselves as well!) You absolutely get what we're doing here though, thank you so much!

Agreed on not wanting to do laundry! But the vast majority of our customers actually enjoy laundry just a little bit more (or hate it a little less) when using FREY. And your GF might love us too, 30 - 40% of our customers are women, and some of our best reviews have been written by women.

this would be pretty awesome, maybe that's next =)

It absolutely does! HE compatible, cold-water capable =)

You're a rockstar, would love for you to give us a try and provide feedback! Give this a go =) https://livefrey.com/shop/the-clothing-care-kit

We 10000% agree! The absolute worst. Give our stain remover a try after each use of the shirt! Once the stain is there and washed (the washing sets the stain a bit more) it's difficult to remove, but we've seen it remove wine, vinegar, and other incredibly difficult stains!

It's a great point! We're not for everyone, and particularly if you don't care about the fragrance, we're probably not for you (although we do focus on treating your clothing better as well as making a positive impact).

We actually very much agree! You'll notice we didn't use "masculine" anywhere in our description. I wrote a lengthier explanation to a below comment.

As I said before though, the product is created for everyone, just tailored towards men. We're simply trying to create an awesome product that give people one more choice in the industry, and we're very excited to expand =)

Also, 30 - 40% of our customers are women. We're created for everyone, just tailored towards some =)

Hey there! We're not suggesting anything about masculinity or what defines a man. This is just about creating a great product for a segment of the population- we eventually want to branch out. But, for the current, fragrance is the #1 people reason purchase FREY. The fragrance is tailored towards men. No one suggests "fragile masculinity" when a men's cologne is created, and the idea is similar here. The fragrance from your laundry not only covers your clothing, but your sheets, your towels, and every other aspect of linen. Seems counter-intuitive to purchase a cologne you enjoy, but wash clothes with a fragrance that's not tailored to you as well! Just our thoughts (along with thousands of customers), but by no means are we suggesting anything about what defines masculinity =)