Dropping by to say I went to this high school. Class of '07
45 karma · joined April 10, 2010
We're building the AdWords for outdoor advertising. We're used by companies like Instacart, Squarespace and Eaze.
Our engineering team is remote with a home base in Venice (everyone flies in every so often). Rails/React/Postgres/Redis/Mapbox stack.
Email me if you'd like to learn more: fahim@adquick.com
We've raised $3M+, ex-Instacart/Amazon, building a marketplace to buy and measure outdoor advertising. We were profitable last year are projected to explode in growth 2018. Looking for talented senior engineers to help keep up with demand. Email me if you're interested: fahim@adquick.com
About AdQuick
* Founded by ex-Instacart engineers/marketing * Raised $3M led by Initialized Capital (Garry Tan & Alexis Ohanian, Reddit co-founder). * Our customers include great brands such as: Kevin Hart, Peloton, FanDuel, Drake, Lyft & more.
Technical Stack
* Our tech stack is Rails 4, Webpack, React, Postgres, Heroku. * Looking for 3+ years experience in running production systems, ability to iterate quickly and sense of ownership. * Strong focus on user experience and putting the customer first.
Technical Challenges
* We have a complex frontend user interface. Users should be able to view 100,000+ markers and transit lines on a map without their browser crawling to a halt. We need to support complex and interesting map visualizations – layering political voting data, Census data, Foursquare data and more.
* We're a search company. AdQuick conducts a search every time the user pans the map. Searching by geography, demographics, AdQuick score and a myriad of other attributes from disparate data sources is computationally expensive. It will be a challenge to scale while keeping search response times and server costs low.
* We're a data science company. We integrate with Google Analytics & AdWords and other data sources to measure impact of physical advertising on online behavior (CTR in a region). ROI data from prior campaigns can help create more effective future campaigns. As our data warehouse grows, crunching this data will be increasingly challenging and more powerful. We'll use machine learning to create better campaigns overtime.
* Our backend systems have to deal with a myriad of inventory CSV, PDF formats, requiring robust and fast file validations, normalization and ingestion systems.
* We scraped Instagram and used image recognition to see if people shared photos of billboards. Turns out, a lot of people Instagram'd Drake's board. Innovative ROI tools are a core part of our offering.
We're building the Amazon of Advertising. Amazon started with books, and we're starting with billboards. But ultimately we want every single marketer in the world to use AdQuick to do marketing & advertising, across many different verticals, and we intend to be the most customer-centric marketing tech company on the planet.
* We've raised $1.3M, led by Garry Tan & Alexis Ohanian (Reddit co-founder).
* We're ex-Instacart, based in Venice, LA and growing very quickly.
* We have repeat buys from Lyft, Instacart, Peloton & more.
Our customers are often spending $200k just on one purchase. For them to build targeted, measurable advertising campaigns, their Chief Marketing Officer has a few options:
1. Hire a team of people to coordinate across ad spend across multiple channels. Billboards, buses, Facebook, Google, Radio, TV, Reddit and the list goes on. 2. Go to an ad agency which charges 10-15%. 3. NEW: Use AdQuick to do all of this better, faster, and cheaper, for just 3.9%.
Right now we just handle the outdoor portion, but you see where this is going :) .
Our Technical Challenges:
1. We have a complex frontend user interface. Users should be able to view 100,000+ markers and transit lines on a map without their browser crawling to a halt. We need to support complex and interesting map visualizations – layering political voting data, Census data, Foursquare data and more.
2. We're a search company. AdQuick conducts a search every time the user pans the map. Searching by geography, demographics, AdQuick score and a myriad of other attributes from disparate data sources is computationally expensive. It will be a challenge to scale while keeping search response times and server costs low.
3. We're a data science company. We integrate with Google Analytics & AdWords and other data sources to measure impact of physical advertising on online behavior (CTR in a region). ROI data from prior campaigns can help create more effective future campaigns. As our data warehouse grows, crunching this data will be increasingly challenging and more powerful. We'll use machine learning to create better campaigns overtime.
4. Our backend systems have to deal with a myriad of inventory CSV, PDF formats, requiring robust and fast file validations, normalization and ingestion systems.
5. We scraped Instagram and used image recognition to see if people shared photos of billboards. Turns out, a lot of people Instagram'd Drake's board. Innovative ROI tools are a core part of our offering.
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If you're interested, let's chat! My email is fahim@adquick.com
We work with sales people daily and getting their inventory to our customers. They love that we are bringing them new business. As for brand guidelines, we're in constant communication so this isn't much of an issue.
I'm co-founder of a company building exactly this – AdQuick.com. We're funded by Initialized Capital/Garry Tan and other YC partners. https://techcrunch.com/2017/07/14/adquick-seed-funding/
We're building a self-service platform to buy outdoor advertising (billboards, transit). Just as Amazon started with books, we're starting with billboards. Ultimately we want every marketer to use AdQuick to advertise across many different verticals (billboards, buses, Google, Reddit, ESPN, etc).
We're funded by Initialized Capital (Garry Tan & Alexis Ohanian's fund). Our customers include Lyft, Instacart, Peloton and more. Customers spend $200K+. We're a team of 7 and were profitable last month. Founders (including I) are ex-Instacart, half of which are technical. We're growing very quickly. Jump on board!
Our stack is Rails, React, Postgres on Heroku. Lots of challenges scaling frontend map interface, backend ROI data calc, and more. We use image recognition to find social posts of billboards. Building an e-commerce platform to buy advertising is a challenge on it's own.
My email is fahim@adquick.com. Shoot me a message to learn more.
We're an outdoor advertising startup (think billboards, transit ads, etc) bringing an archaic industry to the present. You probably forgot this industry exists - but it's $40B globally still sending PDFs and paper checks. We count Lyft, Instacart, Drake & more as customers.
We raised $1.1M in seed led by Initialized Capital (Garry Tan & co.) back in April and with a team of 7, September was our first profitable month. If you're interested in joining the next rocketship, shoot me an email: fahim@adquick.com
PS We are a Rails/React shop with ex-Instacart founders.
AdQuick is a marketplace for outdoor advertising (think billboards, bus shelters, etc). We’re bringing a $40B globally fragmented market into the 21st century. Some billboard companies still only accept checks! So don’t even ask for ROI analysis ;) We’re ex-Instacart tackling another archaic industry.
We’re seed funded by top tier VCs. We haven’t announced funding yet but they’re household names. One of our advisors was formerly the CEO of CBS Outdoor.
Our stack is Rails & React. Python/OpenCV for image recognition. Ton of interesting challenges. How do you efficiently search the globe for billboards that target a certain demographic. How about generating optimized campaigns? ($50K budget, maximize impressions from females $100K salary) We’re using image recognition to measure social media impact. Integrating with Google Analytics and other data warehouses to calculate ROI. And much more.
Interested? Let’s chat. You can reach me at fahim@adquick.com or @fahim on Twitter.
Here’s some information to get you up to speed.
How we used image recognition to measure impact of the billboard we sold to Drake: https://medium.com/@fahimferdous/drake-saved-6k-in-instagram...
How we drove 650% ROI for Orange Theory Fitness https://adquick.com/otf-case-study
How does AdQuick compare to the old way of doing things? https://adquick.com/compare-to-direct
We're a pre-seed startup, building a marketplace for outdoor advertising (think billboards, bus shelters, etc). We count H&R Block, Lyft, Instacart as early customers.
Read more about our business here:
https://medium.com/@fahimferdous/happy-new-year-ca7a476d4f83...
Shoot me an email if you're interested in learning more! fahim@adquick.com