252 karma · joined April 22, 2013
2)Event organizers feel the pain in every event they organize. We provide a way to solve these pain points and they're willing to pay for it.
3)We believe there are significant opportunities in a) creating a more social, connected experience b) developing an organizer solution that complements their workflow rather than add onto it and c) creating an event experience that constantly engages attendees whether they are on their mobile device or not.
As for strategy, they operate more on the enterprise side. The event space is a massive market with 10s of millions of events of different sizes each year. We want to create a better experience for events of all sizes, small or large. This includes small meetings, meetups, seminars, workshops, conferences, and even massive tradeshows.