1)Events are difficult to organize and attendees are expecting a more interactive experience at the events they attend. We're trying to provide interactive event experiences that anyone can create, regardless of how small or large the event is.

2)Event organizers feel the pain in every event they organize. We provide a way to solve these pain points and they're willing to pay for it.

3)We believe there are significant opportunities in a) creating a more social, connected experience b) developing an organizer solution that complements their workflow rather than add onto it and c) creating an event experience that constantly engages attendees whether they are on their mobile device or not.