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tdmckinlay

1,080 karma · joined September 14, 2020

Founder of ariyh.com - 3min practical marketing insights based on science
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Fixing chatbots requires psychology not technology

hbr.org·1 pts·tdmckinlay·
0

The shopping cart that boosts sales 33%

ariyh.beehiiv.com·3 pts·tdmckinlay·
4

Coffee Increases Spending by 50%

tips.ariyh.com·2 pts·tdmckinlay·
1

The optimal free trial length

tips.ariyh.com·1 pts·tdmckinlay·
0

Handwritten thank you notes increase sales

tips.ariyh.com·178 pts·tdmckinlay·
199

Don’t sound weak. Use negations

tips.ariyh.com·9 pts·tdmckinlay·
5

Highly differentiated startups raise 117% more funding

tips.ariyh.com·21 pts·tdmckinlay·
12

The effect of [first name] in email subject lines

tips.ariyh.com·1 pts·tdmckinlay·
0

Procrastinating? Try Lowering the Stakes

hbr.org·2 pts·tdmckinlay·
0

How to Be a Mental Health Ally

hbr.org·2 pts·tdmckinlay·
0

Cats and dogs increase sales (of any product)

tips.ariyh.com·4 pts·tdmckinlay·
1

Critical Thinking Is About Asking Better Questions

hbr.org·2 pts·tdmckinlay·
0

Privacy guarantees can reduce sales

tips.ariyh.com·1 pts·tdmckinlay·
0

The Virtual Touch Effect

tips.ariyh.com·1 pts·tdmckinlay·
0

Show your product’s ‘viewed’ or ‘purchased’ numbers

tips.ariyh.com·1 pts·tdmckinlay·
0

Exercise to Compare Job Opportunities

hbr.org·3 pts·tdmckinlay·
0

Academic study: Perform 30%-100% better by A/B testing

tips.ariyh.com·3 pts·tdmckinlay·
0

The science of when to post on social media

tips.ariyh.com·2 pts·tdmckinlay·
0

Strategies for Holding Yourself Accountable

hbr.org·1 pts·tdmckinlay·
0

Praise Your Competitors

tips.ariyh.com·1 pts·tdmckinlay·
0

How to pitch your idea in meetings

hbr.org·1 pts·tdmckinlay·
0

The space-to-product ratio effect: More space, more sales

tips.ariyh.com·1 pts·tdmckinlay·
0

How to Dial It Back When You’re a Chronic Overachiever

hbr.org·1 pts·tdmckinlay·
0

Say “Thank you” not “Sorry” to customers

tips.ariyh.com·2 pts·tdmckinlay·
0

The “Sold-Out” Effect

tips.ariyh.com·43 pts·tdmckinlay·
45

Learning Should Be a Daily Practice

hbr.org·1 pts·tdmckinlay·
0

Invent ‘Special Days’ to launch promotions

tips.ariyh.com·1 pts·tdmckinlay·
0

Linear Thinking in a Nonlinear World

hbr.org·9 pts·tdmckinlay·
1

Productize Your Service

tips.ariyh.com·2 pts·tdmckinlay·
0

People remember print ads better than digital ads

tips.ariyh.com·1 pts·tdmckinlay·
0
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