466 karma · joined March 6, 2008
If you're serious about your work, spending as much on a good chair as you do on your computer (usually less; a quarter as much for me) isn't begging too much. you can make the money back with the longer hours it lets you sit comfortably for and in the hospital bills you'll avoid from having a properly aligned back. It's also important to lift weights daily if you're going to be sitting in a chair all day working. It'll fix any adverse effects sitting from extended periods has and give you energy.
If you have trouble finding the money to afford the necessities for your work, I am always asked by clients to refer them to coders, and there are many freelance gigs floating around out there if you look.
My niche is very fast-paced. Many clients come to me needing a quick project done within 3-4 hours of the point of contact, so I think it's within reason to charge a competitive rate (though still very reasonable on my part) and also let them the chance to give a reward for being ready and able to take their work on such a quick turnaround. It's a fast-paced niche, and it's not the most attractive, but it works.
The whole bonus concept might only work for someone with my personality and it could very well be that it is best (or only) suited for work that is not long term, but I figured I'd share it because I know there are plenty of similar designers and freelancers out there.
I charge a healthy rate considering the difficulty of my work, and it is less strict on my performance. Meaning, if I don't provide a perfect product every time, it's okay, because the client is paying a competitive rate, but if I do well, as I strive for with every project, they know the option to pay for the delivered excellence is there.
You'd be surprised how many clients spring for keeping their designer happy in return for promise of future results.
Regarding the arrogance, I think having a healthy dose of self-confidence is an asset to your career. It lets you realize you can say no to a client, turn a bad client down, and it creates a certain level of mutual respect I find a lot of designers oft complain about not having.
There is a large difference between arrogance and self-confidence. Arrogance is asserting, confidence is suggesting.
If his is literally invisible he's got it made. I can't see anyone wanting to have translucent images and shapes on their windows.
Sure, you can create a gimmick similar to this one, but eventually people will want to see the real meat that tells them you can be trusted. If you want sign-ups there are definitely better ways on a per-hour or per-dollar invested basis. But it can be fun every once in a while. Just be careful it won't cut some of your reputation as a worthwhile company away.
You are definitely right though.
I've been a freelancer off and on for the past few years. I'm 22, in university, and have a start-up habit, so I need a way to fund myself. I found a great niche for myself in the past month that allows me to focus on delivering great work at breakneck speeds.
My main focuses are to be fast ("wicked fast", "what do you mean you're done already?", etc. from some clients since), to deliver great quality, and to deliver more than I promise, and act beyond professional--yet not quite too friendly--to clients.
The result is amazing. I'm already at a stage where I need to decline work and were I to be doing this full time I easily bring in enough requests to amount to what I've totaled as $525~ worth of work a day, which I could complete were it a full-time gig.
It's very easy: Make a dead simple portfolio that lets your work speak volumes where most people use gimmicky words (mine's at http://sicret.net ). Make your clients proud of your work (a lot of my clients love showing off their new designs, even though it's an industry that typically keeps things very private for competition's sake). I'm brutally honest with a client as well. If I am running behind because of some other mix up or I am not satisfied with a design, I will tell them, and offer them a discount or to redo.
Customer satisfaction is more important than customer acquisition. So is being truthful.
Don't be afraid to drop ineffective clients. You're in it for business, not to make everyone happy. your happiness comes first.
The most important thing I've learned: constantly charge more. Eventually you'll plateau, but until then or until your own project takes off, keep learning and keep getting better; then keep charging more. You'll be worth every penny if you give half a damn.
Also, in terms of conversions, placing the icons with links to the social sites themselves will drive some traffic away. Instead, create case studies for each one with very bold and obvious calls to action on the pages inviting the user to get involved.
The screenshot is good, but the border is bigger around the screenshot than the 'Free 30-day Trial' button. I'd sugegst either making the button 'louder' or simply increase the border's size, or decrease that of the screenshot.
Internally, one thing I notice is very wide columns for your content. This makes the text a burden to read. Make them more narrow. it looks like the line-height is good, but it may need to be bigger. A lot of the text is bold when it shouldn't be. You want a larger contrast between the content and the headers.
The Pricing page is a good start, but it's too bland right now. Spice it up by adding short descriptions of each benefit under the price chart. Add background colors to the chart items themselves. make the most important item larger and in the center. The little blurb underneath could do with some shortening I think. "Special Request? Contact us." As it is, it's too much text for something so simple. You can have more text on the contact page if need be.
Rent is high, but I see it as an opportunity to find a great way to work that will provide even more surplus/tangible income when I move to somewhere cheaper after school.
I focus on speed of production and finding several small gigs a day. As a designer, it's a lot easier than being a programmer in this regard; lately demand has been at $400 a day but I am only willing to supply $200-300. I don't keep a backlog either, so my rates still have room to grow. This lets me cover my bills and still keep my main focus on my startup (an iPhone app currently, but I have several projects in line, such as http://www.epictee.com).
Here's my setup. My bed is immediately behind my chair: http://i40.tinypic.com/e69085.jpg
This post at 37 Signals is a great reference for you: http://www.37signals.com/svn/posts/1496-design-decisions-the...
My email is in my profile.
Eventually you'll find the ceiling in terms of how much you can charge per hour, but you'll have an entire mountain of reputation built by being fast, dedicated, and reliable.
I'm a student and due to a family lawsuit (dad's business partners ran off with the company's bonding money, fitting him with the bill) I can't get student loans so I freelance to pay my bills and to fund my own projects. My main philosophy when I'm working with a client (and I tell them this) is "the sooner I get in and out with this project, the sooner you do too" and I then sit down with them if they are available and work on it until it is done. It's not as feasible for programming as it is for designing, but the same focus on speed is killer as a freelancer.
I'm still finding work at $100/hr as a 22 year old freelancer, so soon I can finally begin leveraging my personal brand equity and my time to creating more passive sources of income, (i.e.: services and products).
Hope this helped a bit.