HNHacker News
TopNewBestAskShowJobs

stevenklein

1,107 karma · joined January 26, 2010

Front-end Design and Development. Co-founder at @statuspageio. Find me at @stevenklein.
submissionscomments
stevenklein··on How We Increased Our Conversion Rate By 311%
We process all of it =/. There are companies that take care of the entire fulfillment process but the volume we're doing is so low that we just mail them ourselves.
stevenklein··on How We Increased Our Conversion Rate By 311%
Haha yeah we used to send waaaay to many emails. We're now down to 6 over 20 days. Sorry for being overbearing the first time around. When we personally reach out, there isn't an unsubscribe link but as far as I know, all of our automated emails have them.

Email is something we definitely need to experiment with more. It can be an amazing tool when used for good.

Thanks for the feedback.

stevenklein··on How We Increased Our Conversion Rate By 311%
Haha oh god so many. Google startup metrics for pirates, check these out http://www.conversion-rate-experts.com/clients-and-results/#..., sign up for this https://segment.io/academy/, read these http://blog.kissmetrics.com/topics/conversion/.

Now that you mention it, putting together a huge directory of this content might be valuable.

stevenklein··on How We Increased Our Conversion Rate By 311%
If I understand your question correctly, you're asking if we optimize for traffic -> any plan vs. traffic -> total revenue? Right now it's pretty unsophisticated and we're not really measuring/optimizing on getting people to select a higher plan vs. a lower plan. I'm sure as we nail more of the basics down this is something we'll focus on in the future though.

Generating top of the funnel is actually really hard and something we struggle with a lot. Writing blog posts and posting them on Hacker News (like this one here) result in huge bumps of traffic but it's not really scalable. We added a small "powered by statuspage.io" at the bottom of every status page and are going to do more SEO-minded blog posts.

For early stage startups where there isn't already much of a market (there aren't a lot of companies doing status pages as a service), a lot of traffic and eventual customers come in via word-of-mouth. We have some plans to really give our customers an amazing experience with our product and company as a whole with the hope that it will get people talking about us.

Do a google search for karma based marketing - Colin from Customer.io does an amazing job getting people talking about his company.

stevenklein··on How We Increased Our Conversion Rate By 311%
We aren't using Google Analytics goal conversion tracking.

Mixpanel was extremely useful just to see where the huge holes in our funnel were. For example, only 30% of the people that see our signup page end up signing up. Now that we know a lot of people are following through with signup, we're focusing attention this week on improving that number.

We just started using Optimizely and so far it's been great but I haven't used it enough to really comment. Optimizely seems to be really great for micro-optimizations and we've been focusing on bigger complete page redesigns thus far.

stevenklein··on How We Increased Our Conversion Rate By 311%
I definitely agree that the actual conversion rate of traffic to paid user is low -- we're hoping to get that number up to around 1% some day. I wouldn't say it's misleading though since we did actually triple the visit to paid conversion rate.
stevenklein··on How We Increased Our Conversion Rate By 311%
Would be happy to elaborate on any of these points if you have any questions.
stevenklein··on Show HN: Floobits – Remote pair programming done right
We use Floobits a few times a week to pair and it's incredible.
stevenklein··on StatusPage (YC S13) Lets Anyone Communicate With Customers About Outages
Thanks! Hope it works well!
stevenklein··on StatusPage (YC S13) Lets Anyone Communicate With Customers About Outages
Thanks!
stevenklein··on .io domains down?
Steve from StatusPage here -- an issue like this is extremely rare so we just haven't prioritized a solution for it. This is something we plan on being able to handle in the future.
stevenklein··on Perfect Audience launches Facebook News Feed retargeting
Awesome cant wait to try it
stevenklein··on Funding your startup with a "one week on, three weeks off" consulting setup
Yeah -- to be honest we were very lucky to have the kind of client we had. One word of caution I would give is splitting your time like that can has its drawbacks. Having three weeks to focus 100% on product was an enormous help in allowing us to ship a working product as fast as we did.

I understand sometimes this just isn't possible though.

stevenklein··on Funding your startup with a "one week on, three weeks off" consulting setup
Haha yeah that's where we didn't want to end up so we tried to get into our own product as quickly as possible.
stevenklein··on Funding your startup with a "one week on, three weeks off" consulting setup
Scott and I were able to pretty much jump from full time employee to the 1 week on -- 3 week off model. We did have one client in between that was just a 4 week job. The only reason we were doing consulting was to bankroll us while we worked on our product -- so we pretty much skipped the own clients and team/agency step.

I do think most people probably took the route you described though.

stevenklein··on Google now treats .io as a gccTLD
What will the SEO effects of this be to existing .io site?
stevenklein··on Ask HN: Got into YC. Where do we live?
Ah interesting take. Did you go through YC?
stevenklein··on Ask HN: Got into YC. Where do we live?
Yeah we want to go close to the YC offices if possible. Do you know if most people do houses or apartments?
stevenklein··on Show HN: StatusPage.io - Hosted, white label status pages
We're looking to do more premium layouts and add metrics tracking in the near future. Where can I email you at to talk more about this?
stevenklein··on Quit My Job For Consulting: Two Months Later
I think his answer was more or less in the "contact local agencies part".

To add some color, it's likely there are already design/development shops in your city if you live somewhere with any kind of technology presence. If you don't know of any, go to local meetups in the web space and ask around about which ones are local to you.

As was previously mentioned, many development shops subcontract out work to local developers. Talking to them at meetups or sending an email letting them know you're interested in working with them is a great way to kick off a conversation that could lead to you working with them.

stevenklein··on Quit My Job For Consulting: Two Months Later
Good luck!
stevenklein··on Quit My Job For Consulting: Two Months Later
I would be interested in reading a blog post on what things work and what don't if you have the time to write it.
stevenklein··on Quit My Job For Consulting: Two Months Later
We're still just starting out and estimating time is always a bit nerve racking. I'm hoping it gets easier as time goes on.
stevenklein··on Quit My Job For Consulting: Two Months Later
We haven't tried billing by the day yet but this would definitely be an interesting experiment.
stevenklein··on Quit My Job For Consulting: Two Months Later
Good luck!
stevenklein··on Show HN: Pick'em Zone (hackers can enjoy football too)
Hey guys thanks for the feedback. If there's one thing we need to work on it's definitely some of the front-facing, "here's what we're about" items. If you have any questions feel free to shoot me an email at steve@flyingkleinbrothers.com
stevenklein··on Ask HN: Bootstrap Alternatives?
Wow that is really nice. Thanks for commenting.
stevenklein··on Ask HN: Bootstrap Alternatives?
I like the responsive grid. Would like to see some more UI elements but that doesn't really seem like that's it's goal in the first place.
stevenklein··on Ask HN: Bootstrap Alternatives?
Ah exactly what I'm looking for. Thanks.
stevenklein··on Ask HN: Bootstrap Alternatives?
Would love to see updates when it's done -- stklein89@gmail.com
← PreviousPage 2 of 3Next →