1,107 karma · joined January 26, 2010
Email is something we definitely need to experiment with more. It can be an amazing tool when used for good.
Thanks for the feedback.
Now that you mention it, putting together a huge directory of this content might be valuable.
Generating top of the funnel is actually really hard and something we struggle with a lot. Writing blog posts and posting them on Hacker News (like this one here) result in huge bumps of traffic but it's not really scalable. We added a small "powered by statuspage.io" at the bottom of every status page and are going to do more SEO-minded blog posts.
For early stage startups where there isn't already much of a market (there aren't a lot of companies doing status pages as a service), a lot of traffic and eventual customers come in via word-of-mouth. We have some plans to really give our customers an amazing experience with our product and company as a whole with the hope that it will get people talking about us.
Do a google search for karma based marketing - Colin from Customer.io does an amazing job getting people talking about his company.
Mixpanel was extremely useful just to see where the huge holes in our funnel were. For example, only 30% of the people that see our signup page end up signing up. Now that we know a lot of people are following through with signup, we're focusing attention this week on improving that number.
We just started using Optimizely and so far it's been great but I haven't used it enough to really comment. Optimizely seems to be really great for micro-optimizations and we've been focusing on bigger complete page redesigns thus far.
I understand sometimes this just isn't possible though.
I do think most people probably took the route you described though.
To add some color, it's likely there are already design/development shops in your city if you live somewhere with any kind of technology presence. If you don't know of any, go to local meetups in the web space and ask around about which ones are local to you.
As was previously mentioned, many development shops subcontract out work to local developers. Talking to them at meetups or sending an email letting them know you're interested in working with them is a great way to kick off a conversation that could lead to you working with them.