Hacker News Reader

steeleyespanon In a small trial, drugs seemed to rejuvenate the body’s ‘epigenetic clock’ (2019)

Exercise, fasting, and saunas are probably the strongest things we can control here.

steeleyespanon Python library tracks energy consumption and calculates your carbon emissions

Sarcastic, yet perhaps closer than you realize. People are very malleable to propaganda.

steeleyespanon Python library tracks energy consumption and calculates your carbon emissions

Doing my best to get the high score, but can't seem to win.

steeleyespanon Tesla to Cut 10% of Jobs

I remember when we were going to have FSD in 1 year, 10 years ago.

steeleyespanon ‘Mind blowing’ ancient settlements uncovered in the Amazon

I find I get insights about the future by peering into the past, especially when it comes to slaying my enemies.

steeleyespanon Alpaca Attack

I was pretty disappointed that this wasn't a website about alpaca's gone mad.

steeleyespanon After spending $57M on Facebook ads, I was kicked off

Much smaller scale, but I got kicked off Adsense after running for over 10 years. No guidance, no feedback, etc. Even our direct Adsense rep said she had no input with the policy teams. They kept about 1.5mm in revenue.

It is hard being wholly dependent on a large company (Google, Facebook, etc.), but not much choice you have either when riding that wave on their product.

steeleyespanon Japanese people stay fit for life without visiting a gym

And apparently they're so infantile and stupid that they need to pay a professional to tell them if they can stand up, or take a step.

steeleyespanon I Spent $6M on Google Ads Last Year

That is why you need to use CPA bidding, not keyword-based.

steeleyespanon I Spent $6M on Google Ads Last Year

On that note, expect to lose money initially while optimizing your website & waiting for enough CPA data to accrue. I give it at least a month and $5-10k spend before seriously considering killing the campaign (if starting from scratch).

Very different from taking something already successful but mismanaged - this can be a lot easier to ramp off if they're making big mistakes (like not actually mobile optimized, not CPA bidding, not actually actively optimizing the website's funnel/landing page).

steeleyespanon I Spent $6M on Google Ads Last Year

Our company spent over $3mm last year and this article is spot on. On the Adwords side it really is that simple - test tons of creatives and use CPA bidding.

The third party services aren't much help. Google has a lot of great in-house support to ramp up your Adspend once you get noticed. Not sure what the target is, but we seem to get a new rep every few months who has new suggestions.

I have no experience with Youtube, but that is highly interesting.

If Adwords isn't working for you, there is a ton to dive into. Could be your website, could be your product. If you have a competitor obviously succeeding in the space with heavy Adwords spend the fault is probably on your end (unless they're just pissing away money, but how long does that go on for?).