The goal with linking right to the subreddit is that's where I'm coordinating the development effort. There's absolutely no benefit in getting reddit upvotes in a subreddit with 50 subscribers.
It's not a game, it's a todo/shopping list that cost $5. It won't fair well on the Apple App Store as there are already 100's if not 1000's of those apps, many of which have been polished to a mirror finish.