Ha ha. That's true. Also, the craze towards anything American in India is mind-boggling. People are going to install and use it for some time even if they don't like the service.
The only recommendation system I really liked was of Pandora. Spotify's is a joke, playlists and radio got a lot better compared to 2-3 years ago but I can't just put the radio ON and forget like I can, with Pandora.