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Why Delaware over Wyoming? Wyoming has no corporate income tax and lower fees.

spamrosson Facebook CPC – Don't Waste Your Money

Desktop and iPhone traffic are better converting than Android traffic, so advertisers bid higher to display on these platforms.

For this type of website, he should be bidding desktop - will pay maybe 40% more per click, but much better site engagement.

FB Ads still have a long way before the tools are as robust as Adwords, but learn the platform and run more tests before you trash it. Unless you're going for something ultra-targeted it's rare to nail a CPC platform on the first go.

spamrosson How Retargeting Gets Our SaaS $650 for $6

A way to attribute view through conversions is to have Perfect Audience run a test for you:

Keep cookie-ing people but don't show half of them any ads. Then compare the conversion rate to the people shown ads and come up with VTR attribution coefficient.