Every person who has ever significantly won has done it by getting others to run for them. Tell me the billionaire that earned their fortune through the work of their own hands.
It should be obvious to you, as a great epicurian of thinking, that the ability to spit out prose is orthogonal to the ability to think thoughts worth prosing about.
This is an entire industry. It's profitable. It works. The ad based economy exists because they do truly measure which ads work and know exactly how much money it makes them.