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snigdha

41 karma · joined October 5, 2018

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snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Yes! Apt reference. We also have Lakshmi Gandhi, former member/writer for Sepia Mutiny, writing a few stories — coming soon!
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Definitely! Pitch us at snigdha@thejuggernaut.com - we'd love to help refine pitches!
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Thanks so much! :)
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Great feedback - we will definitely be more neutral in linking out in the future
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
I think it’s hard to actually pay journalists well and run a business predictably when we just hope people will donate though I do think the membership puzzle project is doing good work and a few businesses have made this work. This is definitely a model for us to consider!

The people who pay us now do believe we’re doing good work. I have been paying for books and health since I have been little and I do think both allow me to support great writers and health practitioners to be better at what they do. That said I do believe everyone should have a right to access information and health and one day we’ll be able to accommodate that business model. Right now all our revenue goes directly to our journalists.

snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Hi - so that we can improve our messaging, what about our mission or our voice makes you feel like we're trying to make a quick buck? One of the reasons we started behind a paywall is to actually not be quick in any way. We want to provide nuanced, thoughtful analysis. We started with a paywall so we could pay our journalists well and not be incentivized by clickbait. Charging a subscription allows us to be a more sustainable business and not just be a 'quick buck' scheme. What other business models have you seen working?
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Hi - we're not trying to be just anti-India or anti-Pakistan, nor just pro-India or pro-Pakistan. We're trying to encompass a wide range of views. One of the reasons we linked to that article is so that our readers could read multiple viewpoints and form conclusions of their own, especially since it is a sensitive topic. Our target audience is anyone who wishes to be informed and inspired by South Asian stories — and the complexity with which they come.
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Agree this is happening - really unfortunate when fear is twisted to harm others. But there's another side of nationalism and pride that is less dangerous and just one of many identities.
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Hi - so I don't think diaspora always means forced removal. The word has a very strong history but it can also mean people living away from their homeland, whether voluntary or involuntary. Check out this definition here https://www.merriam-webster.com/dictionary/diaspora. Totally don't intend to mean victim mentality here!
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Interesting point of view - reminds me of how Solange Knowles for a long time (not anymore) had a website that looked straight from the early 1990s. Maybe to focus on the music?
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Also - if anyone does want to work with us on our design and codebase for the month of March in SF (in person), happy to chat. Email me at snigdha@thejuggernaut.com.
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Ha - yes. Also have you seen this 1865 news article from the New York Times about The Tenth Avenue Juggernaut? https://www.nytimes.com/1865/03/26/archives/the-tenthavenue-...
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Oh yes - definitely related. And I would also say, sometimes those benefiting from it were able to leave, too
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Hi — can you tell me more — what would add more focus to this site for you?

Our mission is to tell untold South Asian stories, not just positive or feel-good ones. Some of what we write actually challenge existing theories, for example: is Netflix actually changing storytelling in India? Did Bohemian Rhapsody tell Freddie Mercury's story well? What does Hari Kondabolu have to say about a post-Apu world?

We're not selling our specific views of South Asia but rather soliciting stories from our writers and audience and sharing multi-faceted views. We welcome stories from all political views and walks of life. We started with a paywall to be able to pay our journalists well.

snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
> I have nothing against this publication, and if it helps people out, more power to it. I do wish more people would realize that creating an identity based on your race/parents' nationality is not a prerequisite for anything, and you can still be whole if you don't. The corollary is that if you feel something is missing, and you decide to pursue an identity based on race/ethnicity you may still end up less than whole. Don't assume this path is a solution to your needs.

> No matter what anyone tells you, you do get to pick your identity. Don't let anyone convince you that you are incomplete if you are not in touch with your ancestral heritage.

Hi — there's a lot of wisdom in this post and I find the term 'third culture kid' fascinating. I agree with you that 'culture' and 'identity' is far more multifaceted than just your race, ethnicity, or parents' heritage. I think we all create our own cultures. And that's the beauty of it today: folks are going deep on different parts of who they are. Some of it might be their ancestral heritage. Some of it might be the culture of how they did school. By no means are we trying to dictate 'culture.'

What we've found from the stories we've published is that people relate to them. For example, our story on Netflix in India is about writers struggling to pitch their ideas — something many entrepreneurs can relate to, not just writers.

Not every story will speak to everyone in the same way because we are all different, but by archiving the stories that we think might not be told otherwise, and paying journalists well so that we as a society don't continue to devalue great writing, we are hoping to create a space where these stories resonate, for whatever reason that might be.

snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
For us, South Asia definitely includes Pakistan. We have a beautiful story on Pakistani car decals coming up — can't wait for you to read it. All of these cultures, identities, stories have lots of complexity. We hope we can do justice to them. Please do feel free to email me at snigdha@thejuggernaut.com with more Pakistani stories and pitches, specifically on the individuals you mention that you've admired.
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
That's a great idea — we currently send out a email notification, instagram update, and twitter notification every afternoon after we've published a new piece. Our twitter is @bethejuggernaut and our instagram is @_thejuggernaut. Thanks so much for signing up - can't wait to hear what you think!
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Thanks so much Ajay — we can't wait for you to write for us sometime :)
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Thanks for dropping by! And definitely: our goal is to keep improving and company culture is very important to us. Some of our harshest critics will give us the best feedback and we have to be prepared for that, too.
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
<3
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
This line really resonated: being without culture is similar to being disembodied and being traumatized - one needs to reclaim a sense of belonging our background so that one can feel at peace and resolved. So powerful.

I do hear your fear of folks co-opting this human need for power. We definitely don't want that in our community.

We do want The Juggernaut share the best parts (and also call out where we need to improve) about South Asian heritage to a global audience.

snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Say more?
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Thanks so much. Yes - great link out. We aren't just the Marvel character :) We want to reclaim the word and use 'juggernaut' to describe "an unstoppable force" (not necessarily one that crushes)
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
That’s a great question, and something we grapple with often at The Juggernaut — we want to heal divisions. But one of the things we’ve observed is that healing those divisions also comes with beginning to understand one’s own heritage and feeling human again. (Some of our readers have mentioned how powerful it is for themselves to finally feel seen, which makes them feel more human.)

I would argue that more and more of us actually don’t see ourselves as just Indian or American. More of us see ourselves as multidimensional and want to go deep on some of parts of our identity so that we can understand our place in the world as a global citizen.

Instead, we as humans need to challenge and celebrate our cultures and it's hard to undo or clear the slate of culture, too. Being South Asian does come with its own traumas — and every culture and group has this. By discussing this group’s nuances, we hope to open it up to the world. We also have found several of our readers are not South Asian, and by reading The Juggernaut, they realize how alike we are, not how different. In that way, it’s the opposite of balkanization.

I'd love to continue the conversation and figure out what stories you think we can cover that will help ensure we don't balkanize.

snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Thanks - yes specific and actionable definitely helps us improve. So do keep the feedback coming
snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
What would you change about the design? I'd love to hear the specifics! You can email me at snigdha@thejuggernaut.com and if you do do design, happy to figure out if we can work together.

To get a better sense of our stories, you can visit thejuggernaut.com/articles, which I think is far better designed. We're working on changing our landing page right now and our site is definitely a work in progress.

As per YC tradition, we wanted to launch early rather than get it perfect. We've also heard that if we're not embarrassed by what we've built, we've launched too late.

Our product at the end of the day isn't just the site (though it is part of it), it's the journalism. And we don't compromise on that. Do read a few of our stories there — I'd love to know what you think.

snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Lenny - so great to see you here at HN.

Thanks a ton for sharing your words — interesting perspective re: The New Yorker for South Asians. Especially since when I first met you six years ago, you were a senior engineer there. If we can consistently pull off that quality, I'm excited to reach an even bigger audience.

If you want to read the latest free newsletter Lenny mentioned, you can go here: https://mailchi.mp/inkmango/our-weekly-roundup-pulwama-crisi...

snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
I agree with both of these insights 100% — we aim to be both nuanced (that's how our newsletter ended up growing) as well as acknowledge the rich diversity of the region.

> We don't want to shy away from issues like caste. We have a piece coming up on the 'myth of the model minority' and want to talk about how caste politics determined the diaspora's fate in its adopted homes > In terms of being a diverse region, very very true. One of the ways we think we can solve this is by publishing stories that highlights this diversity. We have a story coming up on Kabul Dreams, an Afghan rock band. We have one about Sri Lankan dating. Not intending to make it seem like we're promoting homogeneity. Do check out our stories at thejuggernaut.com/articles and let us know more story ideas we should be covering.

snigdha··on Launch HN: The Juggernaut (YC W19) – A Publication for the South Asian Diaspora
Thanks Rushabh - do check out our articles tab, which has a lot more information (www.thejuggernaut.com/articles). Say more about what you mean by influential? And tell me more about why you think it should be free?

Recently, the likes of BuzzFeed and HuffPo have all been having layoffs because the ad model has become broken in media. What other business models have you seen that you find interesting?