The pitch is faster, and more space efficient since column stores are far better for analytics than row stores. Some benchmarks that found ~5-10x speedup:
https://uwekorn.com/2019/10/19/taking-duckdb-for-a-spin.htmlConsider someone who analyzes medium-sized volumes of (slowly-changing) data -- OLAP, not OLTP. People who need to do this primarily have 2 alternatives:
* columnar database (redshift, snowflake, bigquery)
* a data lake architecture (spark, presto, hive)
The latter can be slow and wasteful, because the data is stored in a form that allows very limited indexing. So imagine you want query speeds that require the former.
Traditional databases can be hugely wasteful for this usecase -- space overhead due to no compression, slow inserts due to transactions. The best analytics databases are closed-source and come with vendor lockin (there are very few good open-source column stores -- clickhouse is one, duckdb is another). Most solutions are multi-node, so they come with operational complexity. So DuckDB could fill a niche here -- data that's big enough to be unwieldy, but not big enough to need something like redshift. It's analogous to the niche SQLite fills in the transactional database world.