1 - smaller number of registrations in China than expected. Is it because covid is ravaging and there are less people buying cars? BYD not seeing this effect, so indicates softer demand for Tesla in China
2 - increased output finally matching the demand? either because China has more internal competition or because the Fed increasing rates makes cars less affordable in the US
3 - hodlers of TSLA (overlap with hodlers of crypto) and option traders are getting margin calls with the decreasing stock price (their collateral for the margin) and are forced to sell at the current price
4 - Elon Musk sold TSLA stock to have money to shore up is Twitter acquisition ("found" that Twitter had 3B yearly negative cash flow)
5 - higher interest rates in US cause Price/Earnings compression, no need to risk on the stock market when treasuries offer a nice, guaranteed payout
6 - US economy is in recession and with a high interest rate; market participants will short stocks, specially the ones with higher P/E; its a self-powering process until it ends
7 - Musk political views on twitter (or lack of independence) tarnished the halo of the Tesla brand and may reduce the overall addressable market of the brand, specially in the US. Tesla was always a Mass Stream Media magnet but now common folks and journalists are exposed to more "radical" views from Musk, eroding trust.
8 - Tesla price reductions and free charging miles in push to reach end-of-quarter numbers, because customers could be delaying purchases until next year to benefit from Inflation Reduction Act tax credits. This will lower profit margin on these sales and, therefore, total profit for the quarter (although Tesla is producing more cars, with scale effects on the margin and the supply chain prices are starting to decrease)
9 - too much noise regarding Musk attention to Twitter. Is he still taking enough time to drive the Tesla business ?
I had to sell the most my TSLA stock to prevent margin calls (greed selling puts at All Time Highs and thought the rising Tesla business would outdo the Fed tightening - was totally wrong).
Would not have sold any if not for this. Looking forward to shove some extra money again back into TSLA, as it becomes available.