counterpoint : cinema designed to key in on adult nostalgia for the sake of safe and easy to acquire financial backing has ruined any quality output that Hollywood once had, and destroyed entirely the indie scene and the chance of acquiring money for any project that is outside the scope of the 600 Superman or Batman movies.
It is easier to make something decent with billions of dollars shoveled at you than it is to do so on a shoe-string budget, and if the environment has proven itself to be either mass-market appeal or decent quality cinema -- which has so far been shown to be the case -- then yeah, mass market appeal is a criteria worth criticism.
if "to scoff at" you mean "You must be impressed with the financial money making power of super hero movies." Then yeah, absolutely , I wish I could make that kind of money -- Super hero movies, however, have yet to impress me as cinema.
This happened before, by the way.
Hollywood kept shoveling money into super hero dreck until Reservoir Dogs and Pulp Fiction made financiers realize that weirder indie shit could also make a buck, so we got things like boogie nights and grifters and the big lebowski getting funded after a long run of yearly Tim Burton hero movies.
As much as it pains me to say it, I hope some new neo tarentino pops up and makes a billion with something weird so we can get out of this lock-step