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selectAllon Apple unveils M3, M3 Pro, and M3 Max

It's quite impressive that the event was filmed on iPhone 15 Pro[1], although it involved professional lighting and various equipment, which is not typical for the average user.

With the ability to capture in Log, it's possible that the next iPhone release might be filmed using the very phone that's being unveiled.

[1] Source: https://www.youtube.com/live/ctkW3V0Mh-k?t=30m02s