447 karma · joined March 14, 2008
https://www.sanjayparekh.com/about
[ my public key: https://keybase.io/sanjayparekh; my proof: https://keybase.io/sanjayparekh/sigs/XgQ6lF5rJWdFdT7ITEe5gqgLvNdUSvq2vdzFdIXycwA ]
That made me a solid Volvo buyer (I replaced that car with a newer XC90 T8 - a plug-in hybrid that I still have and is a great vehicle). That said, new versions of any product have issues sometimes but the loss of propulsion on the highway is extremely concerning. Hopefully Volvo comes through and irons this all out like they did for me.
What we did was more labor intensive and a function of these kinds of tools not existing (initial dot-com days). We would read the tech press, etc. and identify companies that might have a use for our tech. Then we would email the top person (guessing their email address usually - and most companies use a small number of variations for addresses) with a custom written, but short, tailored pitch to why they could use us and see if they wanted to talk. No pitch deck or attachments. Literally 2-3 sentences. Something that if even someone is going to quickly delete, something in those 2-3 sentences might catch their eye and make them reply instead of delete. We landed customers like Google (who we ended up later suing - that is a different tale), Doubleclick (who ended up being bought be Google), PayPal, Xbox, and a bunch of others through this method.
Happy to chat more. Startups are hard and all of us should help one another out to make the road a little less hard if possible. Keep at it - I know you'll get there. Hard work will get you there, shortcuts (usually) won't.
The business was very valuable across a lot of industries - gambling, encryption, advertising, security, adult entertainment, etc. - so there was a lot of demand that also helped smooth out the demand up/down cycles. If one market was cold, another was hot. But basically it's a lot of work and a lot of hand-to-hand combat. This is the best way to learn and get passionate customers. Show up, sell to them, and convince them they need you. You'll learn so much by doing this. And don't use the excuse that you're an introvert or not good at selling. If you want to be an entrepreneur, you need to learn and improve. No one is the best at anything on day one - you won't be either. But you'll get there if you keep at it.
Being the absolute best in the market meant that even having much more better funded competitors ($50m+ for competitors against our $12m in funding) meant we tended to win all the time. And before you ask, if I had this to do over again now, I could do this company for a LOT less money given how commoditized things are. I can tell you the time I almost spent $1m on a storage array until I found a cheaper vendor for $250k. Oh, that storage array was for 1TB of storage. So yeah.
Feel free to ask me anything. If there are enough people who have questions and want to do a chat I'd be happy to host a video call and get peppered with whatever questions you might have.
Also, you probably don't know what data goes into Maxmind but that's okay. It doesn't matter to me since I exited a long time ago and have no dog in the fight anymore. But just because you don't know Digital Envoy doesn't mean you aren't using (and paying for) their data. ;-)
I'll also say that even though I invented IP location technology, I am an avid user of privacy-shielding VPNs. Just because you invent something doesn't mean you don't regret some of the uses of said thing.
The other part of your question, I think, deserves its own blog post. One of my tenants was to NEVER be reliant on someone else's willingness to give us data or access. So, everything was designed with the idea that we would have to gather first-hand data and knowledge. If an ISP gave us data, that would be great and make things easier. But being beholden to ISPs would mean we would be hosed if the sands shifted. This is why I am still flabbergasted when people build their entire company based on someone else's platform, API, etc., and then are upset when those platforms change their models. If you build the foundation of your company on someone else's land, be prepared to lose the house.
Lexington had an interesting mix of BBS systems. Transylvania University had a system that was open to non-students and had 3-4 incoming lines so you could do real time chat (!) unless of course someone improperly disconnected (dang call waiting) which would cause that line to hang for 30-60 minutes IIRC until it timed out.
Also another great BBS in Lexington was one running Pyroto Mountain where you're a wizard and there are different chat levels depending on your wizard level. Going "up" the mountain required answering trivia questions. To this day a lot of trivia still in my head is from those early Pyroto Mountain days.
I eventually moved to a 9600 baud (Hayes brand!) and then a 28.8k and then 56k modem. Zipping at a 1gig connection at home (always on - no call waiting!) is really quite amazing to experience in just 40-ish years.