53 karma · joined February 16, 2019
Companies flock to us to buy software because they are fed up with "Contact Sales", opaque pricing, expiring discounts, and the games associated with sales. Buyers of software are rapidly opting out of sellers' sales processes, coming to Vendr, and asking us to do it for them. Sales is broken.
Today, sellers focus on creating sales processes that maximize the leverage and outcomes for the sellers. This creates friction resulting in avg 90 days sales cycles and 20-25% close rates for sellers. Not good. No wonder sales and marketing expense equals ~50% of revenue.
When Vendr's successful, we'll have fixed sales. No more games. Fair pricing, correct and fast buying decisions -- powered by data. This results in a win for the seller (lower cost acquisition; shorter sales cycles) and a win for the buyer (best products win; fair pricing).
LMK if you need help with any of the "contact us" pricing -- we can easily answer this for you. ryan@vendr.com
We think that software buying needs to exist as an external function. There are too many products for internal teams to tackle this alone.
In terms of non-SaaS, yes, we could handle those examples. But, we don't do your cable bill and things like that. Technology procurement, yes.
Vendr works for the buyer and does not receive reseller commission. That means that we are strictly aligned to your price outcomes, not the supplier.
The vendors are the ones that share pricing information with us and we are under NDA with our customers. The reason that the vendors share the information is because companies have indicated that this is the way that they want to buy.
2. Our sweet-spot is SaaS but we are testing non-SaaS purchases. As an example, we recently helped one of our customers save a bunch of money on their SOC 2 audit fees. Do you have specific non-SaaS purchases in mind?
Also, within our customer base, there is significant overlap in products. Meaning, most companies use G-Suite, Slack, Sfx, and others. So, we've learned how to buy those products efficiently and have a good understanding of what it should cost. This saves everyone's time (including the salespersons).
We took a different approach. We charge a fixed subscription fee and we negotiate towards the outcomes of our customers, not our own.
Our stance is that our customers are great negotiators, they just don't have the time or interest to do it. So, if they were on the phone for the negotiation, they'd be saying the same thing that we are saying.