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riboflavin

842 karma · joined July 14, 2011

Customer acquisition, marketing technology, marketing analytics. Founder @ Ercule https://ercule.co
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riboflavin··on To opt out of Google Analytics you have to install a browser extension
Here’s JS for letting people opt out on your own site, if you use GA but want to offer the option: https://www.ercule.co/google-analytics-opt-out-javascript

(Disclaimer, written by me)

riboflavin··on Apache Superset 1.1
https://preset.io/?

Maybe I'm misunderstanding what you're proposing.

riboflavin··on Marketing without Google Analytics
I wrote this a while ago, and, if anything, the conclusions in it are too weak.

Google Analytics isn't strictly necessary these days, and more and more marketers will pick up on that, I think.

riboflavin··on Are you buying domains for fun? you can setup email easily
I might recommend saying "Contact us" or "Coming soon" – I also thought this was a glitch or that you were attempting to serve personalized pricing and it wasn't working.
riboflavin··on SEO mistakes I've made and how I fixed them
> It's one of the reasons why I point people to using Wordpress + SEO plugins like Yoast, which deal with most if not all of these edge cases automatically.

This is pretty good advice, though what we see more commonly is that Yoast is misconfigured (or not configured at all), which causes more problems than it solves. Another thing that happens is solutions like Yoast will throw lots of errors that actually don't matter because Yoast's goal is to drive interaction with Yoast. It's not always easy to make the distinction.

But yes, for a lot of people "just use Wordpress" is a good solution, and an attentive Yoast install can be super helpful!

riboflavin··on SEO mistakes I've made and how I fixed them
Google Search: Surprisingly smart in some ways, surprisingly dumb in others.

And this sort of thing doesn't just make a difference in indexing, but also in other places like analytics – Google Analytics will see a page with a slash and no slash separately, for example, which makes it hard to get an accurate picture of what's performing.

We made a list of these factors here, this is #21 but maybe we should move it up! https://www.ercule.co/seo-content-performance/search-engine-...

riboflavin··on Hiring the first head of marketing at a startup
Yes, a lot of companies try to use paid early, and not only do these leads not convert as well to revenue, they also requires continuous investment. The hard thing, but much better thing, is to invest in content and organic, but a lot of founders don't think that way.

I also wonder if early-stage marketers can get a lot of credibility / leverage in their organizations by focusing on product marketing.

Other random observation – a lot of marketers seem to not be able to figure out what works, and then the solution they offer is spending more money. (This isn't always a marketing problem, could be a product issue that the marketing team can't influence.)

riboflavin··on Show HN: Boook.link – Share a book with links to all stores
Kind of reminds me of https://plinkhq.com/, but for books. (Not exactly, but close.)

I wonder how many other types of media / physical goods this sort of service could be useful for?

riboflavin··on My family saw a police car hit a kid, then I learned how NYPD impunity works
Jeff Davis? https://en.wikipedia.org/wiki/Jefferson_Davis

I'm assuming your username is an unfortunate coincidence.

riboflavin··on Apache Arrow Flight: A Framework for Fast Data Transport
Also, for more on Arrow and Flight: https://www.dremio.com/understanding-apache-arrow-flight/
riboflavin··on Weld: Accelerating numpy, scikit and pandas as much as 100x with Rust and LLVM
Sounds a lot like Gandiva (part of Apache Arrow) as well. https://www.dremio.com/announcing-gandiva-initiative-for-apa.... Cool!
riboflavin··on TSV Utilities: Command line tools for large, tabular data files
Dremio replaces Drill for a lot of that too, some of the original team has worked on it. Here's a tutorial from some folks who have used it: http://www.helicalinsight.com/technical-guide/connecting-csv...
riboflavin··on Why wasn't this page found?
Try clicking on the narwhal... https://www.dremio.com/xyz
riboflavin··on How to make MongoDB not suck for analytics
Dremio helps with a lot of this, particularly the speed aspect – uses Parquet as well as Apache Arrow. (I work at Dremio.) Speeding things up: https://docs.dremio.com/acceleration/reflections.html
riboflavin··on The Website Obesity Crisis
My only concern about this is that a lot of the technologies identified as "adtech" on that diagram just... aren't:

* Vimeo

* Hootsuite

* LinkedIn

* UserTesting.com

Marketing != advertising. The overall point is really valid, but this is a dumb way to back it up.

It's bad enough to just take the ad-serving parts of the diagram he uses, which add up to hundreds of technologies (or use Ghostery on any news site).

riboflavin··on The Rise and Fall of a Global Start-Up
Respectfully withdrawn, of course, if you have.
riboflavin··on The Rise and Fall of a Global Start-Up
Super, super offensive intro. Mark, have you been through watching a spouse or parent die of cancer? Note that those seeing this will have known this person for more than two years.
riboflavin··on Why isn't mesh networking more popular?
This is really interesting. Thanks for this comment.

So is something like Multipeer Connectivity Framework in existence mostly because it is a much weaker version of true mesh networking? (Or not mesh networking at all?)

Do you think weaker versions of mesh networking that don't solve the underlying problems could also be valuable?

riboflavin··on I would prefer to pay for Twitter
I chose the word "addiction" pretty specifically - does it enrich the user's life? Uber does. (And you probably don't have a desire to use Uber for hours every day).

Social gaming (someone mentioned below) does, to a point, and then it's engineered to go way, way beyond that point.

It's complicated of course - and there's a spectrum - but I think a bad sign is if your architecture is intended to hack the reward systems of your customers.

riboflavin··on Fixing your own laptop, and the importance of do-it-yourself to society
Agreed with many of the comments below - my point wasn't that specialization in and of itself is bad. It is very economically efficient, certainly. But not specializing, occasionally, lets us achieve a lot of other worthwhile goals, and can be extremely satisfying to boot.
riboflavin··on Makerbot killer? Ultimaker: There’s a New 3D Printer in Town
I guess I would also note that these guys are all kind of headed in the direction of competing with the "real" desktop 3D printers, but yeah, they won't be there for a while. I wrote some further thoughts here: http://justindunham.net/2011/08/where-is-open-source-3d-prin...
riboflavin··on Makerbot killer? Ultimaker: There’s a New 3D Printer in Town
I think you can get a "real" desktop 3D printer for about $5K these days. But the consumer build-it-yourself designs are doing reasonably well, and actually give very, very good results - the catch is you have to be willing to put a lot of time in.