It depends on your vertical. Some online centric verticals are winner takes all and rely on a marketplace critical mass, while others have a local presence element and can support near identical competitors. You can’t have too many Uber or Lyft platforms per city (critical mass) but you definitely can have a lot of coffee shops.
Redbox is a thing. Not for renting out PC games, but there is a case for renting out physical console games. A large part of GameStop’s business model is retrading second hand games.
A better approach might be to offer an annual subscription plan with a discount in addition to a monthly plan. That way you will appeal to customers who want to just trial the product and customers who want to pay for the commitment upfront.