She's looking the wrong way.
Turn the photo around so she looks at the opt in.
62 karma · joined July 19, 2012
Turn the photo around so she looks at the opt in.
Second, what makes you qualified to say his idea sucks? Many people in history were told their idea sucked.
Next...sometimes it's good to let people fail. It builds character. We learn by making mistakes.
But if you feel like you must give criticism...don't simply say it sucks. That's just as useless as saying it's wonderful. If you don't like his idea, say what you don't like about it AND give a suggestion about how to make it better.
The bottom line: your opinion is just one of many and a suggestion is always better than a criticism. Especially when he's your friend.
The guy ran a poor ad. It's his fault, not Facebooks.
About the video, the guy ran a poor campaign for a pointless page. He was expecting advertising to work like a magic button where you click it and you get engagement. The guy had no product and no target market. He advertised nothing to everyone. Of course he's going to get poor results.
About the click farms. Yeah, they do exist. But it's not Facebook's fault. Just like it's not Google's fault if people use the internet to send spam. You have to think about the scale that Facebook operates. They're the number two website in the world. And the number one social network. Let that settle in for a second. Fraudulent activity is, unfortunately, inevitable when you have a site like that.
The bottom line: become smarter with your ads. Have an actual product and a real audience. Ironically, I know of a copywriter / marketer that made a website for the dog niche. He gets 800,000 engagements a week on it. Every one of his posts gets 500-26,000 likes and tons of comments. The site is basically a news site for dogs. He just does content right. And he knows how to advertise. He doesn't spend time making fancy videos like this guy did. He gets things done. He gets results. He partners with dog related products and services and makes a killing entirely from a Facebook page.
This video is an insult to marketers. It's like me trying to insert a floppy disk into a cdrom drive, then complaining that computer makers are all frauds.
A part of me thinks this video was made to drive people away from FB advertising on purpose.
When you write to sell, you want the focus to be on the product - not your smooth talking voice.
Imagine a salesperson using poetry to sell you something. Although it would be entertaining, it would not help sell the product.
Don't write to entertain. Don't write to make YOU sound better. Write for THEM.
The problem with academia is it is built around bolstering YOUR ego. In the real world, having a big ego is counterproductive to working your way up the ladder. It's like having a broken leg in a marathon.
Don't believe me? Just look at how much trouble people with degrees are having. They can't find jobs. They don't have social skills. They have big egos, but can't make money.
And yes, I have a degree. I have a piece of paper that I can tell people I have. My clients are only mildly interested in the fact that I have one.
His (free) eBook is sitting on my Google Drive. I should get to reading it soon.
"I am the same person now as I was then. I am not a better person,"
and then, a few paragraphs down...
"Mentally I was so much happier, my mood changed and I was able to deal with other things so much better."
I think when you shed weight, you change -- both physically and mentally.
I wrote an article about phantom buzzing/ringing (when you feel/hear your phone ringing when it's not) and its occurrence follows the same principle of your brain making adjustments to your body. I think the key takeaway in this article is you have to "re-program" your mind, over time, to get certain outcomes.
So unless you are a well known blogger/journalist, don't expect a check.
I'm not sure how you can track links via javascript, but I do know how to make a bit.ly link.