Don't follow all the advice blindly. I helped take a company in the compliance space from 0 to 3B exit. You're selling to startups that need SOC 2 so they can sell; they've never heard of "System and Organization Controls" but they have heard of SOC 2 because it's what their customers are asking for. Even compliance professionals wouldn't call it that on the daily. SOC 2 is what everyone knows.
If I was building a HTTP Inspector tool, you wouldn't call it a Hypertext Transfer Protocol (HTTP) Inspector tool.