That's because to the average person, the privacy fears of the average HNer make no sense. Even if something extremely bad might happen as a result of violations of my privacy, the chances seem fairly low. In that sense, it's no different than millions of other fears high-impact-low-chance fears that we happily go through life ignoring.
What's your most convincing argument for why an average person should care more? Explain it to me like I'm 5.