matt, how does google do competitive relevance evaluations without scraping Bing?
0 karma · joined February 1, 2011
these are cases of outliers. they don't exist on the real internet, or at least where pages exist without any other data (anchor text, inlinks, outlinks, words from the query in the document) they never get surfaced from a search engine.
abscent fake click-data there is no way google could surface these documents for the specific queries. in fact google states this openly in their "attack piece". before they manually changed the rank of these document they didn't surface these either.
the only evidence of "cheating" is that bing surfaces document for which there is no known relationship between the query and the document, except for spam created by google engineers. this is evidence only of a bug in bings ranking algorithm. clearly it is using signals from google. just like google uses signal from CNN (keywords, inlinks, outlinks, anchor text, etc).
i'm sure bing is thankful to google for helping find this defect in their system and are hard at work to fix it.
people talk about bing copying search results like google invented search results and put a lot of hard work into them. in this case the only hard work they put in was designed to spam bing.
i can only conclude that google is getting worried about bing quality and has run out of ideas on how to fix their own problems.