74 karma · joined May 12, 2013
My biggest three recommendations are: -Keep cost low. I saw that some people were paying like $10 for a Justin Beiber click. Maybe if you are trying to sell some hair-gel to make you look like justin beiber buying a $.25 hair-gel keyword could be better from a cost perspective. -Target location. My clickrate went up a bunch for a few months but didn't see an influx of users. I checked analytics and found a bunch of clicks were coming from some weird Japanese website. Some kind of fraud. It was using like 90% of my click payments. I disabled Japan and had no problems since. -Be very careful accepting their auto-recommendations. I did all their recommendations and I think it would be bad for a serious company. It adds creepy shit like "watch grandma peeing" and my keywords aren't related to that at all. It also isn't accurate. It says "we estimate you'll get 150 new clicks every day from now for x dollars." and I'll get none or one.
If any of the sales deal with Government entities there could be a million dumb reasons. I've seen: someone doesn't believe that there much be a catch with something so cheap--decides to buy the thing that costs tens of thousands more instead, manager decides they don't want to process paperwork for a new integration regardless of cost savings, management doesn't want something cloud based so they can "have more control over it" by buying servers, "the sales guy emails me alot, so it's kinda creeping me out", etc...,etc...
I also see alot of times the people making the decisions on technology for organizations (again, Government) are the people who don't even own computers at home and don't have even a basic fundamental understanding of the concepts of what they are dealing with. If the IT departments are brought it, it's more of a yes/no we can/cannot support whatever it is you are presenting rather than that sucks or this is smart. Actually, some of the stuff IT was suggesting boggled my mind too. It seemed like they were very against using anything internet based...
I think TrueCar is mostly for newer cars, but is it possible they apply the same method to used cars in the future and try to take money off your increased price? Do you think
Swing $30 in off season and $300/month season now for regular website. Basically one small banner ad. Spent 0 on advertising, but took time marketing until this year (Still on free Adword credit $1.00/day - maybe 5-10% traffic).