pavanlimo

Absolutely agree! I wish I had seen this video earlier.

Most of the news sites (like TOI, CNNIBN etc), most of the ecommerce sites(like saholic, defunct letsbuy, infibeam, homeshop18 etc).

And those examples are fairly successful enterprises despite having bad usability. Most other startups with bad usability would have obviously shutdown and unavailable to quote here.

Like @linvin commented somewhere here, Qyuki will be an interesting case study to see if content wins over usability.

I'm talking about startups born and brought up and marketed in India. Except a handful like Redbus, Flipkart and Cleartrip, most others are not impressive.

Even sites like Redbus/FK were not great when they went live for the first time. Over time they whipped up better usability.

Just goes on to strengthen the belief that Indians do not focus enough on usability.

I agree TC dishes a lot of rubbish of late. But at the same, the author looks to me like a headline hogger. I'm not really convinced by his reasoning.

I cannot agree more!

As a matter of fact, not everything has to be about mainstream audience, it depends on the product.

http://scholar.google.co.in is not meant to be a mainstream product.

Where as http://google.com/search is a mainstream product. And DDG thinks itself as Google's competitor with a heart for privacy, that's their USP.

So yes, as far as DDG is concerned, mainstream matters. It's a generic search engine, not a vertical for scholars or the like.

Agreed. But my reply will be a classic "try explaining that to my mum".

Well in fact, I think the name has a ring to it. The logo too complements it well.

I guess what's not working for DDG is that it's a me-too product. It boils down to this: What does DDG have that Google doesn't?.

Me-too products can perform reasonably well if they are launched by corps with deep pockets for obvious reasons(like G+). Otherwise, a company like DDG has to have something different and unique to offer.

Oh, btw, that privacy hullabaloo works only for a very small percentage of the users. Most don't care or ignore.

Anonymous' story is fantastic fun to follow. This book 'We Are Anonymous' by Parmy Olson feels like the good fiction book, though it's a non-fiction.

It has already banned private radio broadcasters to broadcast news. For a while it had also blocked torrent sites.