Social network for creativity launched by A.R. Rahman and Shekhar Kapur
qyuki.com
qyuki.com
It's basically just a Pinterest clone that doesn't even autoload additional content when you reach the bottom of the page (you have to click a "Load more content" button for some reason). I don't see any reason why anyone would want to join this. There's some kind of rating system called, weirdly, an "Emobar" that is basically a series of colors that reflect people's rating of your post.
Also, I had to watch the intro video to figure out how to even pronounce that domain name (I was thinking "Qu-you-kee" or maybe even "Quickie" but the founder says it differently in the video).
The site is obviously a pinterest clone for India. However, I don't think the startup aspires to be anything more than that. There are lots of clone startups in India, a lot of them are successful and even gets acquired by the startup they are cloning (Groupon for example acquired SoSasta).
Having said that, the purpose of the site is actually a bit different. Its less about sharing things you find and more about sharing your own creations. A photo you took, a song you sang, a picture you drew. I think that's a really nice concept.
A minor correction. The exact Hindi word for "because" is Qyunki (notice the 'n'). 'Qyun' => why. "ki" => that.
PS : I lost interest after 5 minutes, It might take longer and also have a bigger size
here is a pingdom analysis http://tools.pingdom.com/fpt/#!/q215oLm5R/qyuki.com
One thing, this will be an interesting case study if content can win over usability, particularly in my country (India). It can become a celebrity site.
We don't always realize it simply because we tend to see and use a very small subset of sites that happens to be nicely designed.
Even sites like Redbus/FK were not great when they went live for the first time. Over time they whipped up better usability.
And those examples are fairly successful enterprises despite having bad usability. Most other startups with bad usability would have obviously shutdown and unavailable to quote here.
Like @linvin commented somewhere here, Qyuki will be an interesting case study to see if content wins over usability.
PS. Also, how do you pronounce the name/web address?
I love that idea, a community that's inspiring each other to create and share.
Admittedly the overall implementation needs work. But it looks pretty good and the point of it seems to be to be to inspire and encourage people to create rather than share others work.