fold? he did the exact opposite of "fold"
he released the hardware plans, specs, and software as opensource. You can go build it, today. And if you have a supported car (currently certain honda civics, and accura ILX's.. soon honda crv, toyota prius, and chevy bolt/volt) you can actually use it, today. There are videos on youtube of people doing exactly that.
Changing your business model, is IMO.. the opposite of folding. it's adapting.