onshm

The aggregated of demand, ability to move funds effectively turn the underlying accounts into commodities that can compete based on that one feature (yield).

The other difference is that this money is fluid unlike a CD. With enough data the app should be able to predict how much of the aggregate funds would remain static in the account over what periods of time though. So banks could offer rates based on that aggregate guidance.

Search engines aggregate the intent, the app can actually move the funds. Big difference.

The key here is that the app automates the movement of the funds.

The app is the UX that: - Solves a pointed customer problem (ex: getting best yield, moving money at right time of month, etc...) - Removes the friction of moving accounts

which turns an insured valid account into a commodity that is evaluated purely on the yield offered at that time.