Just a little bit of human-touch design in the website could go a long way towards the trust of the software. For example melodyne’s website shows me their (arguably outdated) UI right on the main page. I already know what they do as most will with a pitch correction software, so they just have a short blurb, an image of their actual product, and some links. Not saying you should copy this exactly, but if I’m looking around for something other than the industry standard I need to know I can trust it and I need to know what it looks like without downloading it first.