Thanks! Interestingly, the experts can find a lower price than Amazon. E.g. a user was looking to buy a gaming console and one of the large merchants was having a anniversary promotion and had a great price. It is rare that a single merchant has the lowest price on all products all the time. Also, the experts can search for the lowest price across different product categories that are carried across different types of merchants i.e. it works for items ranging from electronics to Broadway tickets to auto parts.