I think the difference is that people are investing significant amounts of time, effort, and money into transforming their work into something useful, so naturally they would like some return on that investment. Giving away that work for free is not a particularly good business model if those people expect to be compensated for the value they create.
This isn't necessarily true as you'd actually be surprised how easy it still is to go place an anonymous ad in your local newspaper. Not all of them will allow it but quite a few still make it fairly easy.
It's interesting because this really hasn't been my experience over the last month or two. I would prior it was, but it's definitely changed on my end. In my exp I've needed to be way more specific with Claude and with Codex I can generally approach a problem in a much more open ended way.