The east coast media elites are now focusing on west coast rabble rousers.
I'm not saying it isn't entirely deserved. But they're not doing anything catalogs, grocery stores, and others haven't been doing for years.
West coast tech has the visiblity, the public is growing mistrustful, and are easier to vilify to people that don't realize the cell phone providers have been tracking their locations for decades (used to work for one of the top 3 in network ops, oh yeah, they could find you within a block back in the 90s). Or that Sears has profiles on their customers dating back quite a while.