As far as I can tell there is simply nothing else to do with BTC as of now ... sure you can use it in some shops and you can buy plane tickets from Air Baltic with BTC - but those purchases are always actually more expensive to cover for the volatility of the BTC value and of interest only for users who think its fun to actually use BTC in the real world.
Probably it will either establish as an illegal clandestine super-national currency or it will be hijacked by banks for whatever weird theoretical purpose.