https://www.nature.com/articles/srep01376
It states that 95% of people can be identified from just 4 location samples.
708 karma · joined December 6, 2013
https://www.nature.com/articles/srep01376
It states that 95% of people can be identified from just 4 location samples.
Anyone doing large scale ETA prediction and routing these days is using ML models at various phases in the pipeline, from GPS noise filtering to road network data generation. You might get past the early stages of a rideshare or delivery service with more traditional naive models, but there are still significant efficiency gains to be made in even the most cutting edge systems today. For maps and navigation, this is especially true when you go global and need models that adapt to subtle cultural and behavioral changes across markets.
To address privacy issues, data needs to be aggregated, with trip clusters with less than 5-10 trips dropped. Differential privacy strategies also exist, but dropping groups with low number of user contributions is the easiest solution to implement.
In other cases, no photo is necessary (trips originating or ending at a residential address, linked to another sensitive location such as an abortion clinic).
There is a lot of research available on this topic. "Unique in the Crowd"[1], published in 2013, found that it takes only 4 GPS locations/timestamps to de-anonymize 95% of the population, with no other metadata. With 2 GPS pings, 50% of trips can be de-anonymized.
To read more about this, the nonpartisan CA Office of Legislative Counsel has published an analysis of how the law applies, which found that this type of collection does in fact violate CalECPA in its current form [1]. The debate will likely come down to what steps need to be taken to make the collection scheme compliant.
[1] https://cdn.theatlantic.com/assets/media/files/calecpa_dockl...
These techniques have a long track record in the private sector and with public entities such as the US Census, with a lot of formal research to back it up.
The only other place households are referred to is in the section defining which companies the rules apply to, which is also pretty straightforward in a plain reading. If a company's number of consumers, households, or devices exceeds 50k, they qualify.
> (B) Alone or in combination, annually buys, receives for the business’ commercial purposes, sells, or shares for commercial purposes, alone or in combination, the personal information of 50,000 or more consumers, households, or devices.
> (e) Many businesses collect personal information from California consumers. They may know where a consumer lives and how many children a consumer has, how fast a consumer drives, a consumer’s personality, sleep habits, biometric and health information, financial information, precise geolocation information, and social networks, to name a few categories.
As to how this will interact with free speech - in this case, speech of the company - is a bit of an open question. One of the assumptions of the bill though is that selling telemetry data about a consumer is not a form of protected speech, and that adding some restrictions to this practice is reasonable.
[1] https://leginfo.legislature.ca.gov/faces/billTextClient.xhtm...
So is the US. Meanwhile, China is already using their facial recognition technology to track ethnic and religious minorities and is currently "holding as many as a million of them in detention camps" [1]. We have already seen the US government move in a decidedly nationalistic direction over the past few years. Begging for a police state in the name of diminishing returns on security is playing with fire, and we do not need to look far back into the history of the US or Europe to see where that can lead.
[1] https://www.nytimes.com/2019/04/14/technology/china-surveill...
Aspects of the model like noise reduction, modality classification, and speed distribution estimation also require lots of fine tuning that is specific to the telemetry being ingested & the usage patterns of the output. For example, our speed models learn and correct from observed errors in various situations over time, which is coupled to our internal metrics data.
I’ve absolutely benefited from my endocrinologists over the years, but 80 appointments for 2-3 prescription changes (prompted by my request each time) seems like excessive rent seeking.