The market is actually much bigger. We're targeting each and every user looking for social validation, so to speak. Shoutout requests are fairly common for celebrities and influencers and we're looking to monetise this.
My co-founder, Divyanshu is a social media influencer. He's been getting requests about shoutouts since he began doing this, which led us to this idea.
The sheer number of celebrities and influencers we've on boarded in a such a small time also helped us in strengthening the idea as they all were on board with this without much effort.