It's Adam Lisagor whose video production company Sandwich Video works on lots of startup videos http://sandwichvideo.com/
63 karma · joined December 6, 2010
[ my public key: https://keybase.io/mcdavis; my proof: https://keybase.io/mcdavis/sigs/b6JxOkESYMtAKyglBK96GHAFBvefK4-_6BVk0ss6xIA ]
If I'm using an iPad app, it occupies my entire screen and has my full attention (minus alerts that may arrive) and therefore I'm less likely to pulled away by something else (twitter stream, messages from friends, links, etc.).
Also, if I'm launching a shopping app, it's also done with intent to shop.
They're not naming names because they value the lesson more than the temporary shaming.
See here: http://a1.mzstatic.com/us/r1000/119/Purple/eb/62/0a/mzl.uvhm...